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Color Neon homepage screenshot

Color Neon

colorneon.com
46/100
EcomScout

Color Neon receives an EcomScout Rating of B+ (46/100), ranking #44,856 out of 867,903 Shopify stores we track. This Lighting Home & Garden store attracts 35.4K visits per year with estimated revenue of $6.0K - $13.3K/mo. It offers 2.0K products at an average price of €140.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.0K - $13.3K/mo
Est. Traffic/mo
2.9K
Products
2.0K
Top Market
FR (59%)
Top Channel
N/A
Trustpilot
4.1/5 (23)

Store Intelligence Summary

Product pricing: Average price of €140 (range: €1 – €249) — ≈ $153 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.1/5 based on 23 reviews. Good standing with customers.

Top markets: FR (59%), IN (12%), BE (12%).

Best-selling product: Neon personnalisé (€1). Other top sellers include Ruban LED Néon RGBIC 5 V USB IP65 – Bluetooth & Télécommande, Enseigne Néon À la Folie, Lampe Lune en Argile.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lighting Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.5M/mo
Total Stores
890
Avg Revenue
$5K/mo
Top 10% Threshold
$50K/mo

Competition Breakdown

23%
40%
27%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lighting market generates $4M/month across 890 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Lighting stores earn $50K+/month
  • This store outperforms 90% of Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
42.9%
Pages/Visit
1.6
Avg. Time on Site
11s
Avg. Product Price
€140

≈ $153 USD

Range: €1 - €249

Rating Breakdown

Business Quality80/100
Trustpilot70/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.1

23 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
59.0%
🇮🇳India
12.3%
🇧🇪Belgium
11.8%
🇻🇳Vietnam
10.9%
🇺🇸United States
6.1%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Color Neon

Is Color Neon a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Color Neon is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Color Neon safe to buy from? Is it a scam?

Color Neon has a Trustpilot rating of 4.1/5 based on 23 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (46/100).

What is Color Neon's EcomScout rating and what does it mean?

Color Neon has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Color Neon generate?

Color Neon receives approximately 35.4K visits per year with estimated monthly revenue of $6.0K - $13.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Color Neon use?

We detected 8 Shopify apps on Color Neon, including Trustpilot, Klaviyo: Email Marketing & SMS, Tidio Live Chat and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Color Neon. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Color Neon Shopify store analysis • LightingHome & Garden • Unlikely Dropshipper • Rating: B+

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