coolerguys.com
coolerguys.comcoolerguys.com receives an EcomScout Rating of B (34/100), ranking #163,724 out of 847,946 Shopify stores we track. This Computer Hardware Technology store attracts 488.1K visits per year with estimated revenue of $9.8K - $24.5K/mo. It offers 2.0K products at an average price of $27.
Store descriptionCoolerguys premium-quality electronic, cabinet cooling fans and computer cooler solutions. Browse our cooling fans and quiet A/V cooling solutions online.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 44%, Referrals 20%, SearchPaid 16%, Direct 15%.
Product pricing: Average price of $27. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (58%), CH (11%), CA (6%).
Best-selling product: Mechatronics 80x80x38mm AC 230 Volts Fan UF80A23-BTH ($36.95). Other top sellers include PWM Y Cable #FC444PWM-40BKS, Noctua NT-H2 10g, Thermal Computer Paste incl. 10 Cleaning Wipes (10g), Coolerguys 120x120x38mm 12V 3000RPM Fan with 110V AC/DC plug.
Computer Hardware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Computer Hardware market generates $0M/month across 37 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Computer Hardware stores earn $99K+/month
- •This store outperforms 95% of Computer Hardware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Computer Hardware
Best Selling Products
#1Mechatronics 80x80x38mm AC 230 Volts Fan UF80A23-BTH
$36.95
#2Coolerguys 120mm(120x120x25mm) 12 VDC High Speed Waterproof IP67 Fan with 12" wire leads
$19.95
#3Coolerguys 25x25x10mm 24 VDC 4pin PWM High Speed Waterproof IP67 Fan (20,000 RPM)
$9.95
#4PWM Y Cable #FC444PWM-40BKS
$3.95
#5Noctua NT-H2 10g, Thermal Computer Paste incl. 10 Cleaning Wipes (10g)
$32.95
#6Coolerguys 120x120x38mm 12V 3000RPM Fan with 110V AC/DC plug
$17.95
#7Dynatron L45-4677 2U Liquid CPU Cooler
$188.95
#8Pfannenberg PF 65000 12.6" 230V Type 12 Filter Fan 11665104055
$623.95
#9Coolerguys 50x20mm 24 VDC JWPF connector IP67 Fan
$10.95
#10CoolJag SP3-EQ (CJ‐UFA63) Passive CPU Cooler
$114.95
Range: $0 - $624
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$5
Google Ads estimate
Yearly Ad Budget
$60
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| av receiver cooling systemEasy | 460 | - | - |
| xclio 2 pin 120mm fanEasy | 360 | - | - |
| cooler guys | 220 | $0.46 | $1 |
| chromax black | 135 | - | - |
| sunon maglev kde1209ptvxEasy | 110 | $0.85 | - |
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Analytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsReviews
Customer Support
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Frequently Asked Questions About coolerguys.com
Is coolerguys.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, coolerguys.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is coolerguys.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for coolerguys.com. However, our EcomScout rating is B (34/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is coolerguys.com's EcomScout rating and what does it mean?
coolerguys.com has an EcomScout rating of B (34/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does coolerguys.com generate?
coolerguys.com receives approximately 488.1K visits per year with estimated monthly revenue of $9.8K - $24.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does coolerguys.com use?
App detection data for coolerguys.com is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Computer Hardware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against coolerguys.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Computer Hardware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.