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Cooltowel

cooltowel.com
53/100
EcomScout

Cooltowel receives an EcomScout Rating of A (53/100), ranking #38,962 out of 1,188,411 Shopify stores we track. This Cooling Products Sports & Outdoors store attracts 1.5M visits per year with estimated revenue of $37.0K - $80.2K/mo. It offers 5 products at an average price of £15.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$37.0K - $80.2K/mo
Est. Traffic/mo
124.6K
Products
5
Top Market
GB (79%)
Top Channel
organic (50%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 50%, paid 11%, direct 10%, social 3%.

Product pricing: Average price of £15 (range: £15 – £15) — ≈ $19 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (79%), US (13%), AU (3%).

Best-selling product: Original CoolTowel™ Bottle Green (£14.99). Other top sellers include Original CoolTowel™ Bottle Orange, Original CoolTowel™ Bottle Black, Original CoolTowel™ Bottle Pink.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cooling Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16K/mo
Total Stores
9
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

44%
44%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cooling Products market generates $0M/month across 9 stores
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cooling Products stores earn $18K+/month
  • This store outperforms 90% of Cooling Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
73.9%
Pages/Visit
1.7
Avg. Time on Site
1m 22s
Avg. Product Price
£15

≈ $19 USD

Range: £15 - £15

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance47/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

organic50.3%
paid10.7%
direct9.9%
social2.6%
referral0.8%

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
78.8%
🇺🇸United States
13.1%
🇦🇺Australia
3.0%
🇳🇱Netherlands
2.8%
🇹🇷Turkey
2.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Cooltowel

Is Cooltowel a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Cooltowel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Cooltowel safe to buy from? Is it a scam?

Cooltowel has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (53/100).

What is Cooltowel's EcomScout rating and what does it mean?

Cooltowel has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Cooltowel generate?

Cooltowel receives approximately 1.5M visits per year with estimated monthly revenue of $37.0K - $80.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Cooltowel use?

We detected 4 Shopify apps on Cooltowel, including Shop, Judge.me Product Reviews, Tidio Live Chat and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cooling Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Cooltowel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cooling Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Cooltowel Shopify store analysis • Cooling ProductsSports & Outdoors • Unlikely Dropshipper • Rating: A

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