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Corelle homepage screenshot
70/100
EcomScout

Corelle receives an EcomScout Rating of S (70/100), ranking #892 out of 199,057 Shopify stores we track. This Kitchen Home & Garden store attracts 4.2M visits per year with estimated revenue of $892.1K - $2.1M/mo. It offers 404 products at an average price of $135.

Store descriptionShop Corelle Dinnerware for Plates, Dishes & Bowls. From Classic White Plates to Decorative Dinnerware Sets, Corelle Has Dishes That Are Made to Last!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$892.1K - $2.1M/mo
Est. Traffic/mo
349.9K
Products
404
Top Market
US (86%)
Top Channel
SearchOrganic (50%)
Trustpilot
2.0/5 (11)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 50%, Direct 22%, SearchPaid 15%, Mail 6%.

Product pricing: Average price of $135 (range: $65 – $300). Positioned in the premium segment.

Ad spend: Estimated $25.7K/mo in paid search ($307.9K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.0/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (86%), CA (4%), PH (1%).

Best-selling product: Corelle® Paloma 12-piece Dinnerware Set, Service for 4 ($69.99). Other top sellers include Corelle® Luxe Atlas 18-piece Dinnerware Set, Service for 6, Corelle® Luxe Heritage 18-piece Dinnerware Set, Service for 6, Corelle® Portofino 32-piece Dinnerware Set, Service for 8.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchen Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.4M/mo
Total Stores
822
Avg Revenue
$8K/mo
Top 10% Threshold
$190K/mo

Competition Breakdown

19%
36%
21%
9%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchen market generates $6M/month across 822 stores
  • 16% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchen stores earn $190K+/month
  • This store outperforms 96% of Kitchen competitors
  • Low average order value ($0) — consider bundling or upsells
  • 130 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.4%
Pages/Visit
5.3
Avg. Time on Site
2m 28s
Avg. Product Price
$135

Range: $65 - $300

Rating Breakdown

Marketing Efficiency85/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth60/100
Trustpilot40/100

Traffic Sources

SearchOrganic50.0%
Direct21.8%
SearchPaid15.0%
Mail6.0%
Referrals3.9%
DisplayAds2.0%
GenAi0.7%
SocialOrganic0.6%
SocialPaid0.1%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$26K

Google Ads estimate

Yearly Ad Budget

$308K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
pyrexEasy36K$0.31$2.2K
dishes17K$1.04$7.2K
corningwareEasy15K$0.32$3.6K
dinnerware sets13K$0.85$7.3K
bowlsEasy12K$0.49$2.8K

Trustpilot Rating

2.0

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
85.9%
🇨🇦Canada
4.2%
🇵🇭Philippines
1.1%
🇸🇬Singapore
1.1%
🇬🇧United Kingdom
0.9%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

corellecorelle dishescorelle platescorelle dinnerwarecorrelle

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

ShopifyMagento

Sales Channels

Shop

Reviews

Yotpo Reviews & UGCYotpo

CDN

AWS CloudFront

Payment

Shopify PaymentsPayPal

Search

SearchSpring

Frequently Asked Questions About Corelle

Is Corelle a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Corelle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Corelle safe to buy from? Is it a scam?

Corelle has a Trustpilot rating of 2.0/5 based on 11 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).

What is Corelle's EcomScout rating and what does it mean?

Corelle has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Corelle generate?

Corelle receives approximately 4.2M visits per year with estimated monthly revenue of $892.1K - $2.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Corelle use?

We detected 1 Shopify apps on Corelle, including Klaviyo Reviews. The store uses the "Production| Default Theme | SUMMER40" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchen store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Corelle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Corelle Shopify store analysis • KitchenHome & Garden • Unlikely Dropshipper • Rating: S

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