Cotterell & Co
cotterellandco.comCotterell & Co receives an EcomScout Rating of B+ (48/100), ranking #37,257 out of 881,374 Shopify stores we track. This Lighting Home & Garden store attracts 32.8K visits per year with estimated revenue of $1.3K - $2.8K/mo. It offers 1.6K products at an average price of £23.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £23 (range: £4 – £75) — ≈ $29 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 466 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (93%), IN (7%).
Best-selling product: E14 Clear Candle 4.5W Dimmable LED (£5). Other top sellers include G9 Clear 4W Dimmable LED, E27 Clear 125mm Globe 8W Dimmable LED, E27 Amber Rustika 8W Dimmable LED.
Lighting Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Lighting market generates $5M/month across 909 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Lighting stores earn $49K+/month
- •This store outperforms 90% of Lighting competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Lighting
Best Selling Products
#1E14 Clear Candle 4.5W Dimmable LED
£5≈ $6.35
#2G9 Clear 4W Dimmable LED
£6≈ $7.62
#3E27 Clear 125mm Globe 8W Dimmable LED
£11≈ $14
#4E27 Amber Rustika 8W Dimmable LED
£7≈ $8.89
#5Lino Self Lined Linen Drum Shade - Various Colours
£29≈ $37
#6B22 Opal GLS 13.4W Dimmable High Output LED
£11≈ $14
#7Neptune E27 Dimmable Smoked LED Bulb
£75≈ $95
#8E27 Opal 95mm Globe 8W Dimmable LED
£9≈ $11
#9Pathos Brushed Steel - Pendant Light Fitting
£39≈ $50
#10E27 Opal GLS 3.9W Non-Dimmable LED
£4≈ $5.08
≈ $29 USD
Range: £4 - £75
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| lights edinburgh | 32 | - | - |
Trustpilot Rating
466 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
MailchimpSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Cotterell & Co
Is Cotterell & Co a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Cotterell & Co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Cotterell & Co safe to buy from? Is it a scam?
Cotterell & Co has a Trustpilot rating of 4.6/5 based on 466 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).
What is Cotterell & Co's EcomScout rating and what does it mean?
Cotterell & Co has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Cotterell & Co generate?
Cotterell & Co receives approximately 32.8K visits per year with estimated monthly revenue of $1.3K - $2.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Cotterell & Co use?
We detected 9 Shopify apps on Cotterell & Co, including Shop, Judge.me Product Reviews, Also Bought and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Lighting store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Cotterell & Co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.