counter.com
counter.comcounter.com receives an EcomScout Rating of S (61/100), ranking #12,809 out of 1,107,379 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 1.0M visits per year with estimated revenue of $134.7K - $336.7K/mo. It offers 62 products at an average price of $59.
Store descriptionDiscover Counter, leading the standard of clean beauty. Shop our high performing, safer skincare & cosmetics products. Proven results. Do beauty better.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 28%, SearchOrganic 18%, SearchPaid 15%, Mail 12%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $59 (range: $30 – $98). Mid-range pricing strategy.
Ad spend: Estimated $69.6K/mo in paid search ($835.4K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Top markets: US (88%), VN (3%), CA (1%).
Best-selling product: Retinatural+ Advanced Super Serum ($89). Other top sellers include Dew Skin Tinted Moisturizer, Antioxidant Soft Cream, Tetrapeptide Supreme Cream.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Retinatural+ Advanced Super Serum
$89
#2Dew Skin Tinted Moisturizer
$49
#3Antioxidant Soft Cream
$87
#4Tetrapeptide Supreme Cream
$98
#5Skin Twin Featherweight Foundation
$52
#6Adaptive Moisture Lotion
$55
#7Lipid Defense Cleansing Oil
$56
#8Silky Skin Cleanser
$38
#9Clear Pore Cleanser
$36
#10Think Big All-in-One Mascara
$30
Range: $30 - $98
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$70K
Google Ads estimate
Yearly Ad Budget
$835K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| sephoraEasy | 1500K | $0.14 | $138.0K |
| ultaEasy | 1420K | $0.26 | $265.7K |
| aesop | 420K | $0.40 | $203 |
| curologyEasy | 238K | $0.11 | $6.6K |
| ulta beautyEasy | 193K | $0.31 | $35.6K |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
GOAFFPRO ‑ Affiliate Marketing
Klaviyo ReviewsE-commerce Platform
ShopifyAnalytics
Google AnalyticsReviews
Sales Channels
CDN
AWS CloudFrontPayment
Shopify PaymentsSimilar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About counter.com
Is counter.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, counter.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is counter.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for counter.com. However, our EcomScout rating is S (61/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is counter.com's EcomScout rating and what does it mean?
counter.com has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does counter.com generate?
counter.com receives approximately 1.0M visits per year with estimated monthly revenue of $134.7K - $336.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does counter.com use?
We detected 2 Shopify apps on counter.com, including GOAFFPRO ‑ Affiliate Marketing, Klaviyo Reviews. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against counter.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.