Cowboy
cowboy.comCowboy receives an EcomScout Rating of A+ (54/100), ranking #8,928 out of 199,057 Shopify stores we track. This General Merchandise Retail store attracts 2.0M visits per year with estimated revenue of $177.5K - $414.3K/mo. at an average price of $303.
Store descriptionCowboy is the first connected, electric bike that offers urban riders freedom to take the streets. The fastest way to get around your city. And beat the…
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 44%, Direct 43%, Referrals 8%, Social 3%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $303 (range: $202 – $404). Positioned in the premium segment.
Customer trust: Trustpilot score 2.5/5 based on 6,125 reviews. Mixed reviews — potential service or quality concerns.
Top markets: NL (19%), DE (9%), US (7%).
Best-selling product: Explore ($202).
General Merchandise Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The General Merchandise market generates $2M/month across 574 stores
- •12% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of General Merchandise stores earn $117K+/month
- •This store outperforms 97% of General Merchandise competitors
- •Low average order value ($0) — consider bundling or upsells
- •68 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in General Merchandise
Best Selling Products
Range: $202 - $404
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hybrid tandem electric bike | 135 | - | - |
| cowboy 3 ebike | 30 | - | - |
Trustpilot Rating
6,125 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
Weaknesses
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Enhance product descriptions, add more images, and expand catalog
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (18)
TikTok Shop Connector — SPL4.9
LockPro: Password Protect Lock4.9
Affiliate Marketing Short Link4.5
Referbi ‑ Affiliate Marketing5.0
TrustWILL Loyalty & Referrals4.9
Friendly Referrals0
AOV.ai Free Gift BOGO Discount5.0
Infinite Google Reviews3.3
CedCommerce TikTok Shop4.8
LLMs.txt and AI Assistant0
Locales.ai: AI Translate ‑GPT54.5
BigBanner.ai: GPT Hero Banner0
Gamify Discount, Email Popups0
Web Accessibility ADA WCAG EAA4.9
llms.txt AI Sitemap Generator5.0+3 moreE-commerce Platform
ShopifyPayment
Analytics
Google Tag Manager
Google AnalyticsCustomer Support
Reviews
Video
Similar Stores
View all →Frequently Asked Questions About Cowboy
Is Cowboy a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Cowboy is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.
Is Cowboy safe to buy from? Is it a scam?
Cowboy has a Trustpilot rating of 2.5/5 based on 6,125 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (54/100).
What is Cowboy's EcomScout rating and what does it mean?
Cowboy has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Cowboy generate?
Cowboy receives approximately 2.0M visits per year with estimated monthly revenue of $177.5K - $414.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Cowboy use?
We detected 18 Shopify apps on Cowboy, including TikTok Shop Connector — SPL, LockPro: Password Protect Lock, Affiliate Marketing Short Link and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this General Merchandise store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Cowboy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a General Merchandise store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.