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coyuchi.com

coyuchi.com
65/100
EcomScout

coyuchi.com receives an EcomScout Rating of S (65/100), ranking #3,859 out of 512,099 Shopify stores we track. This Home Textiles Home & Garden store attracts 3.0M visits per year with estimated revenue of $997.8K - $2.5M/mo. It offers 1.7K products at an average price of $302.

Store descriptionElevate your home with premium organic cotton bedding, sheets, towels, and sleepwear. Discover conscious luxury without compromise and connect to the raw power and beauty of nature.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$997.8K - $2.5M/mo
Est. Traffic/mo
253.7K
Products
1.7K
Top Market
US (95%)
Top Channel
SearchOrganic (23%)
Est. Ad Spend/mo
$80.5K

Store Intelligence Summary

Traffic breakdown: SearchOrganic 23%, Direct 22%, SearchPaid 20%, Mail 12%.

Product pricing: Average price of $302 (range: $44 – $698). Positioned in the premium segment.

Ad spend: Estimated $80.5K/mo in paid search ($966.4K/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Top markets: US (95%), CA (2%), IN (0%).

Best-selling product: Organic Cotton Mattress Pad ($198). Other top sellers include Three Season Down Duvet Insert, Organic Crinkled Percale™ Sheet Set, Down Feather Pillow.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Textiles Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.4M/mo
Total Stores
511
Avg Revenue
$12K/mo
Top 10% Threshold
$172K/mo

Competition Breakdown

16%
30%
27%
11%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Textiles market generates $6M/month across 511 stores
  • 15% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Textiles stores earn $172K+/month
  • This store outperforms 93% of Home Textiles competitors
  • Low average order value ($0) — consider bundling or upsells
  • 79 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
32.9%
Pages/Visit
5.8
Avg. Time on Site
1m 55s
Avg. Product Price
$302

Range: $44 - $698

Rating Breakdown

Marketing Efficiency90/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth60/100

Traffic Sources

SearchOrganic22.5%
Direct22.1%
SearchPaid20.3%
Mail11.8%
SocialOrganic9.7%
Affiliate6.1%
Referrals3.2%
DisplayAds1.9%
GenAi1.4%
SocialPaid1.0%

Marketing & Ad Spend

Monthly Ad Spend

$81K

Google Ads estimate

Yearly Ad Budget

$966K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bed bath and beyondEasy2200K$0.23$355.4K
bedbathandbeyond400K$0.24$21.0K
bed bath and beyond coupon144K$0.27$41.7K
bed bathEasy125K$0.24-
bath106K$1.78$17.9K

Top Countries

🇺🇸United States
95.1%
🇨🇦Canada
2.5%
🇮🇳India
0.4%
🇳🇱Netherlands
0.4%
🇹🇷Turkey
0.3%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

coyuchicoyouchicoyuchi sheetscoyuchi towelscoyuchi percale sheets

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Reviews

Yotpo Reviews & UGCBazaarvoiceYotpo

JavaScript

React

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

Trending Home Textiles Products

Products gaining popularity in Home Textiles right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

89
$48.49+219%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

79
$29.99+56%
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

65
$27.98+115%
See all trending Home Textiles products

Frequently Asked Questions About coyuchi.com

Is coyuchi.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, coyuchi.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is coyuchi.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for coyuchi.com. However, our EcomScout rating is S (65/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is coyuchi.com's EcomScout rating and what does it mean?

coyuchi.com has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does coyuchi.com generate?

coyuchi.com receives approximately 3.0M visits per year with estimated monthly revenue of $997.8K - $2.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does coyuchi.com use?

We detected 1 Shopify apps on coyuchi.com, including Klaviyo Reviews. The store uses the "[RC 1.15.1] " Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Textiles store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against coyuchi.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Textiles store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

coyuchi.com Shopify store analysis • Home TextilesHome & Garden • Unlikely Dropshipper • Rating: S

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