cross.com
cross.comcross.com receives an EcomScout Rating of A+ (54/100), ranking #13,617 out of 483,384 Shopify stores we track. This Office & School Supplies Retail store attracts 2.2M visits per year with estimated revenue of $68.8K - $160.6K/mo. It offers 494 products at an average price of $37.
Store descriptionA.T. Cross makers of fine writing instruments and pens since 1846. Cross Pens are synonomous with fine writing instruments offer ballpoint pens, rollerball pens, fountain pens, mechanical pencils, refills, and ink. Cross pens make the perfect gift for any occasion including birthdays, graduations, and promotions.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 45%, SearchPaid 17%, Direct 17%, DisplayAds 9%.
Product pricing: Average price of $37 (range: $10 – $190). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $26.0K/mo in paid search ($312.4K/yr). Moderate paid strategy supplementing organic growth.
Top markets: US (44%), GB (5%), JP (4%).
Best-selling product: Ballpoint Pen Refill - Black - Medium - Dual Pack ($15). Other top sellers include Ballpoint Pen Refill - Blue - Medium - Dual Pack, Selectip® Gel Rollerball Pen Refill - Black - Medium - Dual Pack, Selectip® Gel Rollerball Pen Refill - Blue - Medium - Dual Pack.
Office & School Supplies Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Office & School Supplies market generates $2M/month across 216 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Office & School Supplies stores earn $152K+/month
- •This store outperforms 95% of Office & School Supplies competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Office & School Supplies
Best Selling Products
#1Ballpoint Pen Refill - Black - Medium - Dual Pack
$15
#2Ballpoint Pen Refill - Blue - Medium - Dual Pack
$15
#3Selectip® Gel Rollerball Pen Refill - Black - Medium - Dual Pack
$16
#4Selectip® Gel Rollerball Pen Refill - Blue - Medium - Dual Pack
$16
#5Ballpoint Pen Refill - Black - Medium - Single Pack
$10
#6Selectip® Gel Rollerball Pen Refill - Black – Medium - Single Pack
$11
#7Fountain Pen Ink Cartridge - Black (6 per card)
$12
#8Ballpoint Pen Refill - Black - Fine - Dual Pack
$15
#9Classic Century® Lustrous Chrome Ballpoint Pen
$59
#10Fountain Pen Converter Push-In Style
$16
Range: $10 - $190
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$26K
Google Ads estimate
Yearly Ad Budget
$312K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pen | 68K | $2.47 | $494 |
| fountain penEasy | 40K | $0.92 | $2.8K |
| pens | 27K | $2.45 | $401 |
| montblancEasy | 26K | $0.53 | $4.1K |
| engraving | 13K | $0.86 | $9.4K |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
Cart PencilAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyReviews
Sales Channels
CDN
AWS CloudFrontPayment
Shopify PaymentsSimilar Stores
View all →Trending Office & School Supplies Products
Products gaining popularity in Office & School Supplies right now, based on Amazon & Google Trends data.
Assorted Size Binder Clips & Jumbo Paper Clips Set - 340pcs Black, Large for Office & School Supplies, in Container with Compartments
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
5pcs Small Note Pads 5x8 Notebook College Ruled Legal Pads Color Notepads 5 Pack Study Back Writing Pads 5 x 8 Perforated Narrow Ruled Pads of Paper for School & Office Supplies 30 Sheets/Pack
gianotter Desk Organizers and Accessories, Monitor Stand with Drawer and 2 Pen Holder, Desktop Organizer Suitable for Offices and Dormitories (Black)
Frequently Asked Questions About cross.com
Is cross.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, cross.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is cross.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for cross.com. However, our EcomScout rating is A+ (54/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is cross.com's EcomScout rating and what does it mean?
cross.com has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does cross.com generate?
cross.com receives approximately 2.2M visits per year with estimated monthly revenue of $68.8K - $160.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does cross.com use?
We detected 2 Shopify apps on cross.com, including Klaviyo Reviews, Cart Pencil.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Office & School Supplies store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against cross.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Office & School Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.