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61/100
EcomScout

Curlylife receives an EcomScout Rating of S (61/100), ranking #8,058 out of 743,902 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 610.7K visits per year with estimated revenue of $32.0K - $62.2K/mo. It offers 1.2K products at an average price of A$44.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.0K - $62.2K/mo
Est. Traffic/mo
50.9K
Products
1.2K
Top Market
AU (76%)
Top Channel
organic (49%)
Trustpilot
3.3/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 49%, direct 34%, paid 6%, social 5%.

Product pricing: Average price of A$44 (range: A$15 – A$85) — ≈ $29 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $624/mo in paid search ($7.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.3/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (76%), US (20%), NZ (3%).

Best-selling product: 20% off Bounce Curl (A$40.36). Other top sellers include Bounce Curl Define EdgeLift Brush, Bounce Curl Volume EdgeLift Brush, Teal/Sky: Vegan Silk Bonnet (Reversible, Adjustable, & Double Lined).

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,412
Avg Revenue
$2K/mo
Top 10% Threshold
$30K/mo

Competition Breakdown

35%
43%
14%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $5M/month across 2,412 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $30K+/month
  • This store outperforms 93% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 109 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.2%
Pages/Visit
3.4
Avg. Time on Site
1m 26s
Avg. Product Price
A$44

≈ $29 USD

Range: A$15 - A$85

Rating Breakdown

Traffic Growth80/100
Business Quality76/100
Revenue Performance56/100
Trustpilot55/100
Marketing Efficiency36/100

Traffic Sources

organic49.2%
direct34.3%
paid6.3%
social5.0%
referral3.8%

Marketing & Ad Spend

Monthly Ad Spend

$624

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
curly girl methodEasy23K$0.65$221
curly hair products7K$1.39$2.2K
bounce curl clarifying shampooEasy180--
iles formula curl reviveEasy80--
blueberry bliss edge controlEasy40--

Trustpilot Rating

3.3

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
76.3%
🇺🇸United States
20.3%
🇳🇿New Zealand
2.7%
🇵🇰Pakistan
0.7%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

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ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

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L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

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slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

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Frequently Asked Questions About Curlylife

Is Curlylife a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Curlylife is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Curlylife safe to buy from? Is it a scam?

Curlylife has a Trustpilot rating of 3.3/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).

What is Curlylife's EcomScout rating and what does it mean?

Curlylife has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Curlylife generate?

Curlylife receives approximately 610.7K visits per year with estimated monthly revenue of $32.0K - $62.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Curlylife use?

We detected 9 Shopify apps on Curlylife, including Shop, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Curlylife. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Curlylife Shopify store analysis • Hair CareBeauty & Personal Care • Likely Dropshipper • Rating: S

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