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Curly's Way

curlysway.com
50/100
EcomScout

Curly's Way receives an EcomScout Rating of A (50/100), ranking #22,286 out of 614,352 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 111.6K visits per year with estimated revenue of $11.2K - $21.8K/mo. It offers 77 products at an average price of €28.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.2K - $21.8K/mo
Est. Traffic/mo
9.3K
Products
77
Top Market
IT (85%)
Top Channel
N/A
Trustpilot
4.7/5 (251)

Store Intelligence Summary

Product pricing: Average price of €28 (range: €18 – €69) — ≈ $31 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.7/5 based on 251 reviews. Excellent reputation — customers rate this store highly.

Top markets: IT (85%), US (15%).

Best-selling product: KIT Styling Capelli Mossi (Linea 2) (€69). Other top sellers include KIT Styling Capelli Ricci (Linea 3), KIT Styling Capelli Afro/Coily (Linea 4), H2O Acqua Attiva Riccio x Capelli Mossi (Linea 2).

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.2M/mo
Total Stores
1,695
Avg Revenue
$2K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

31%
46%
15%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $4M/month across 1,695 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $36K+/month
  • This store outperforms 93% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 91 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
68.2%
Pages/Visit
2.2
Avg. Time on Site
8s
Avg. Product Price
€28

≈ $31 USD

Range: €18 - €69

Rating Breakdown

Trustpilot90/100
Business Quality76/100
Traffic Growth70/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.7

251 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
85.3%
🇺🇸United States
14.7%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

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L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

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slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

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Frequently Asked Questions About Curly's Way

Is Curly's Way a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Curly's Way is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Curly's Way safe to buy from? Is it a scam?

Curly's Way has a Trustpilot rating of 4.7/5 based on 251 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (50/100).

What is Curly's Way's EcomScout rating and what does it mean?

Curly's Way has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Curly's Way generate?

Curly's Way receives approximately 111.6K visits per year with estimated monthly revenue of $11.2K - $21.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Curly's Way use?

We detected 8 Shopify apps on Curly's Way, including Zipify Pages, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Curly's Way. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Curly's Way Shopify store analysis • Hair CareBeauty & Personal Care • Likely Dropshipper • Rating: A

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