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Custom Planet

customplanet.co.uk
B+
50/100
EcomScout

Custom Planet receives an EcomScout Rating of B+ (50/100), ranking #51,783 out of 1,192,792 Shopify stores we track. This Custom Merchandise Fashion & Apparel store attracts 122.2K visits per year with estimated revenue of $2.7K - $5.9K/mo. It offers 2.5K+ products at an average price of £9.

Analysis by EcomScout Research Team · How we calculate ratings

Custom MerchandiseFashion & ApparelSports Apparel
Est. Revenue/mo
$2.7K - $5.9K/mo
Est. Traffic/mo
10.2K
Products
2.5K+
Top Market
GB (72%)
Top Channel
organic (69%)
Trustpilot
4.9/5 (292)

Store Intelligence Summary

Traffic breakdown: organic 69%, direct 16%, paid 10%, referral 5%.

Product pricing: Average price of £9 (range: £4 – £34) — ≈ $11 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $12/mo in paid search ($144/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 292 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (72%), US (15%), IN (9%).

Best-selling product: Killingworth FC Home Shirt (£6). Other top sellers include Killingworth FC Away Shirt, Burradon FC Drill Top - Navy, Burradon FC Playing Shirt - Blue.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Custom Merchandise Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$32K/mo
Total Stores
26
Avg Revenue
$1K/mo
Top 10% Threshold
$19K/mo

Competition Breakdown

46%
35%
12%
4%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Custom Merchandise market generates $0M/month across 26 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •81% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Custom Merchandise stores earn $19K+/month
  • •This store outperforms 94% of Custom Merchandise competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Custom Merchandise

Shop100%Block68%Pre-Order31%Form Builder27%

Best Selling Products

Killingworth FC Home Shirt#1

Killingworth FC Home Shirt

£6≈ $7.62

Killingworth FC Away Shirt#2

Killingworth FC Away Shirt

£6≈ $7.62

Burradon FC Drill Top - Navy#3

Burradon FC Drill Top - Navy

£33.50≈ $43

Burradon FC Playing Shirt - Blue#4

Burradon FC Playing Shirt - Blue

£22.99≈ $29

Killingworth FC Training Tee#5

Killingworth FC Training Tee

£3.60≈ $4.57

Killingworth FC Sponsor Application#6

Killingworth FC Sponsor Application

£4.80≈ $6.10

Killingworth FC Training All Weather Jacket#7

Killingworth FC Training All Weather Jacket

£3.60≈ $4.57

Killingworth FC Number Application#8

Killingworth FC Number Application

£3.60≈ $4.57

Killingworth FC Coach Tee#9

Killingworth FC Coach Tee

£3.60≈ $4.57

#10

Decoration - Small Embroidery

£11.22≈ $14

Analyzing...
Bounce Rate
34.5%
Pages/Visit
3.5
Avg. Time on Site
52s
Avg. Product Price
£9

≈ $11 USD

Range: £4 - £34

Rating Breakdown

Business Quality100/100
Trustpilot90/100
Traffic Growth65/100
Revenue Performance22/100
Marketing Efficiency22/100

Traffic Sources

organic68.7%
direct16.0%
paid10.1%
referral5.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$12

Google Ads estimate

Yearly Ad Budget

$144

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
customplanet promo code44--
custom pouches packagingEasy14--
stanley and stella clothingEasy12--

Trustpilot Rating

4.9

292 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
71.6%
🇺🇸United States
14.8%
🇮🇳India
9.3%
🇵🇰Pakistan
4.3%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trustpilot3.5Block

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Trending Products to Sell

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
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72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About Custom Planet

Is Custom Planet a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Custom Planet is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Custom Planet safe to buy from? Is it a scam?

Custom Planet has a Trustpilot rating of 4.9/5 based on 292 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (50/100).

What is Custom Planet's EcomScout rating and what does it mean?

Custom Planet has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Custom Planet generate?

Custom Planet receives approximately 122.2K visits per year with estimated monthly revenue of $2.7K - $5.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Custom Planet use?

We detected 2 Shopify apps on Custom Planet, including Trustpilot, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Custom Merchandise store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Custom Planet. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Custom Merchandise store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Custom Planet Shopify store analysis • Custom Merchandise • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 2, 2026

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