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Custom Plugs

customplugs.com
64/100
EcomScout

Custom Plugs receives an EcomScout Rating of S (64/100), ranking #10,809 out of 1,189,240 Shopify stores we track. This Body Jewelry Jewelry & Accessories store attracts 1.9M visits per year with estimated revenue of $21.7K - $47.1K/mo. It offers 2.5K+ products at an average price of £5.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$21.7K - $47.1K/mo
Est. Traffic/mo
159.4K
Products
2.5K+
Top Market
US (27%)
Top Channel
direct (36%)
Trustpilot
4.5/5 (833)

Store Intelligence Summary

Traffic breakdown: direct 36%, organic 22%, paid 16%, social 10%.

Product pricing: Average price of £5 (range: £1 – £12) — ≈ $6.51 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2.0K/mo in paid search ($23.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 833 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (27%), SE (19%), GB (12%).

Best-selling product: Exclusive Checkout Offer Only - Lucky Dip! (£4.50). Other top sellers include Black Silicone Ear Tunnel, *MEGA STICKER DEAL* Includes 10 Random Vinyl Stickers, Black Eyelet Silicone Ear Tunnel.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Body Jewelry Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$172K/mo
Total Stores
103
Avg Revenue
$2K/mo
Top 10% Threshold
$74K/mo

Competition Breakdown

46%
25%
17%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Body Jewelry market generates $0M/month across 103 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • 71% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Body Jewelry stores earn $74K+/month
  • This store outperforms 98% of Body Jewelry competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.9%
Pages/Visit
6.4
Avg. Time on Site
2m 36s
Avg. Product Price
£5

≈ $6.51 USD

Range: £1 - £12

Rating Breakdown

Trustpilot95/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency55/100
Revenue Performance42/100

Traffic Sources

direct35.5%
organic22.2%
paid15.7%
social10.4%
referral2.5%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$24K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ear gaugesEasy6K$0.78$2.4K
plugsEasy5K$0.86$2.8K
ear gauge sizesEasy2K$0.34$8
00 gaugesEasy1K$0.07$5
00g plugsEasy840$0.64$47

Trustpilot Rating

4.5

833 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
27.4%
🇸🇪Sweden
18.8%
🇬🇧United Kingdom
12.2%
🇩🇪Germany
7.0%
🇪🇸Spain
5.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

NEWITIN

NEWITIN

70
$15.99+18%
NEWITIN

NEWITIN

68
$9.99+18%
Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday

Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday

68
$13.97+9%
17 MILE

17 MILE

67
$15.97+5%
Explore all trending products

Frequently Asked Questions About Custom Plugs

Is Custom Plugs a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Custom Plugs is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Custom Plugs safe to buy from? Is it a scam?

Custom Plugs has a Trustpilot rating of 4.5/5 based on 833 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Custom Plugs's EcomScout rating and what does it mean?

Custom Plugs has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Custom Plugs generate?

Custom Plugs receives approximately 1.9M visits per year with estimated monthly revenue of $21.7K - $47.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Custom Plugs use?

We detected 7 Shopify apps on Custom Plugs, including Klaviyo: Email Marketing & SMS, Omnisend, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Body Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Custom Plugs. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Body Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Custom Plugs Shopify store analysis • Body JewelryJewelry & Accessories • Unlikely Dropshipper • Rating: S

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