Cutlery and More
cutleryandmore.comCutlery and More receives an EcomScout Rating of S (76/100), ranking #722 out of 935,254 Shopify stores we track. This Kitchenware Home & Garden store attracts 4.9M visits per year with estimated revenue of $958.1K - $2.1M/mo. It offers 2.5K+ products at an average price of $161.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 33%, direct 21%, paid 18%, social 11%.
Product pricing: Average price of $161 (range: $30 – $400). Positioned in the premium segment.
Ad spend: Estimated $39.7K/mo in paid search ($476.2K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 1.7/5 based on 22 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (84%), CA (2%), AU (1%).
Best-selling product: Zwilling Pro 5.5" Rocking Santoku Knife ($79.95). Other top sellers include Miyabi Koya 8" Chef's Knife, Miyabi Mizu SG2 8" Chef's Knife, Wusthof Classic Ikon 8" Hollow Edge Wunder Knife.
Kitchenware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchenware market generates $2M/month across 694 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •72% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Kitchenware stores earn $45K+/month
- •This store outperforms 95% of Kitchenware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Kitchenware
Best Selling Products
#1Zwilling Pro 5.5" Rocking Santoku Knife
$79.95
#2Miyabi Koya 8" Chef's Knife
$139.99
#3Miyabi Mizu SG2 8" Chef's Knife
$199.95
#4Wusthof Classic Ikon 8" Hollow Edge Wunder Knife
$149.99
#5Wusthof Classic 4.5" Asian Utility Prep Knife
$79
#6Messermeister Avanta Forged 8 Piece Steak Knife Set with Pakkawood Handles
$149.95
#7Yaxell 3 Stage Water Stone Knife Sharpener
$59.99
#8Enso HD 8" Chef's Knife
$159.95
#9Zwilling Four Star 8" Chef's Knife
$149.95
#10Global Osaka 6 Piece Knife Block Set
$399.95
Range: $30 - $400
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$40K
Google Ads estimate
Yearly Ad Budget
$476K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| knives | 35K | $0.12 | $28 |
| shun | 27K | $0.96 | $1.1K |
| staub | 21K | $2.63 | $4.6K |
| cutlery | 19K | $0.93 | $6.1K |
| paring knifeEasy | 19K | $0.61 | $20 |
Trustpilot Rating
22 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)
Frequently Asked Questions About Cutlery and More
Is Cutlery and More a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Cutlery and More is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Cutlery and More safe to buy from? Is it a scam?
Cutlery and More has a Trustpilot rating of 1.7/5 based on 22 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (76/100).
What is Cutlery and More's EcomScout rating and what does it mean?
Cutlery and More has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Cutlery and More generate?
Cutlery and More receives approximately 4.9M visits per year with estimated monthly revenue of $958.1K - $2.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Cutlery and More use?
We detected 7 Shopify apps on Cutlery and More, including Pre-Order, Shop, Zendesk and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchenware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Cutlery and More. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.