Back to Stores
Dad Brand homepage screenshot
49/100
EcomScout

Dad Brand receives an EcomScout Rating of B+ (49/100), ranking #47,235 out of 1,111,571 Shopify stores we track. This Hats Fashion & Apparel store attracts 145.0K visits per year with estimated revenue of $7.9K - $17.1K/mo. It offers 200 products at an average price of $37.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.9K - $17.1K/mo
Est. Traffic/mo
12.1K
Products
200
Top Channel
organic (61%)
Trustpilot
4.2/5 (94)

Store Intelligence Summary

Traffic breakdown: organic 61%, referral 39%.

Product pricing: Average price of $37 (range: $30 – $100). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 94 reviews. Good standing with customers.

Best-selling product: Hat Hat ($36). Other top sellers include Hat Hat Hat, Catalina Wine Mixer, Exec Producer.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hats Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$760K/mo
Total Stores
648
Avg Revenue
$1K/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

47%
38%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hats market generates $1M/month across 648 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 85% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hats stores earn $16K+/month
  • This store outperforms 93% of Hats competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
100.0%
Pages/Visit
1.0
0
Avg. Product Price
$37

Range: $30 - $100

Rating Breakdown

Business Quality76/100
Trustpilot75/100
Traffic Growth65/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

organic60.6%
referral39.4%
paid0.0%
social0.0%
direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
dad brand apparel reviews70--
dad brand hat55--
dadbrand apparel44--
dad brand apparel review28$0.17-

Trustpilot Rating

4.2

94 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About Dad Brand

Is Dad Brand a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dad Brand is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Dad Brand safe to buy from? Is it a scam?

Dad Brand has a Trustpilot rating of 4.2/5 based on 94 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is Dad Brand's EcomScout rating and what does it mean?

Dad Brand has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Dad Brand generate?

Dad Brand receives approximately 145.0K visits per year with estimated monthly revenue of $7.9K - $17.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dad Brand use?

We detected 8 Shopify apps on Dad Brand, including Shop, Trustpilot, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hats store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dad Brand. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hats store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dad Brand Shopify store analysis • HatsFashion & Apparel • Likely Dropshipper • Rating: B+

Last updated: