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D'Addario & Company, Inc.

daddario.com
82/100
EcomScout

D'Addario & Company, Inc. receives an EcomScout Rating of S (82/100), ranking #121 out of 1,125,939 Shopify stores we track. This store attracts 8.5M visits per year with estimated revenue of $465.0K - $1.1M/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$465.0K - $1.1M/mo
Est. Traffic/mo
704.5K
Products
N/A
Top Market
US (53%)
Top Channel
organic (42%)
Trustpilot
4.6/5 (332)

Store Intelligence Summary

Traffic breakdown: organic 42%, direct 31%, social 12%, paid 5%.

Ad spend: Estimated $26.3K/mo in paid search ($315.8K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.6/5 based on 332 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (53%), GB (5%), AU (4%).

How is the EcomScout Rating calculated? The S grade (82/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.
Analyzing...
Bounce Rate
44.3%
Pages/Visit
4.2
Avg. Time on Site
2m 13s

Rating Breakdown

Traffic Growth95/100
Trustpilot90/100
Marketing Efficiency85/100
Revenue Performance76/100
Business Quality65/100

Traffic Sources

organic42.2%
direct30.8%
social11.8%
paid5.5%
referral3.6%

Marketing & Ad Spend

Monthly Ad Spend

$26K

Google Ads estimate

Yearly Ad Budget

$316K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
guitar stringsEasy37K$0.44$660
evans14K$1.06$1.7K
strings12K$0.33$14
guitar capoEasy7K$0.24$29
guitar strapEasy7K$1.78$1.1K

Trustpilot Rating

4.6

332 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
52.7%
🇬🇧United Kingdom
4.9%
🇦🇺Australia
4.2%
🇨🇦Canada
2.9%
🇮🇹Italy
2.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume
  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Frequently Asked Questions About D'Addario & Company, Inc.

Is D'Addario & Company, Inc. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, D'Addario & Company, Inc. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is D'Addario & Company, Inc. safe to buy from? Is it a scam?

D'Addario & Company, Inc. has a Trustpilot rating of 4.6/5 based on 332 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (82/100).

What is D'Addario & Company, Inc.'s EcomScout rating and what does it mean?

D'Addario & Company, Inc. has an EcomScout rating of S (82/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does D'Addario & Company, Inc. generate?

D'Addario & Company, Inc. receives approximately 8.5M visits per year with estimated monthly revenue of $465.0K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does D'Addario & Company, Inc. use?

We detected 10 Shopify apps on D'Addario & Company, Inc., including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Shopify store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against D'Addario & Company, Inc.. Study their traffic sources, pricing strategy, best-selling products, and tech stack.Install our Chrome extension to spy on any Shopify store while browsing.

D'Addario & Company, Inc. Shopify store analysis • RetailEcommerce • Unlikely Dropshipper • Rating: S

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