Daisy London
daisyjewellery.comDaisy London receives an EcomScout Rating of S (75/100), ranking #1,041 out of 1,006,775 Shopify stores we track. This Apparel Fashion & Apparel store attracts 1.2M visits per year with estimated revenue of $271.4K - $588.1K/mo. It offers 1.6K products at an average price of £151.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 42%, direct 25%, paid 15%, social 3%.
Product pricing: Average price of £151 (range: £2 – £599) — ≈ $192 USD. Positioned in the premium segment.
Ad spend: Estimated $261/mo in paid search ($3.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 690 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (45%), US (11%), AU (5%).
Best-selling product: Personalised Name Necklace 18ct Gold Plate (£199). Other top sellers include Polly Knot Chain Necklace 18ct Gold Plate, Shrimps Large Jewellery Box, Estée Lalonde Trinity Ring 18ct Gold Plate.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $9K+/month
- •This store outperforms 83% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Daisy Virtual Gift Card
£20≈ $25
#2Personalised Name Necklace 18ct Gold Plate
£199≈ $253
#3Polly Knot Chain Necklace 18ct Gold Plate
£119≈ $151
#4Shrimps Large Jewellery Box
£85≈ $108
#5Estée Lalonde Trinity Ring 18ct Gold Plate
£199≈ $253
#6Estée Lalonde T Bar Necklace 18ct Gold Plate
£269≈ $342
#7Polly Chubby Square Hoop Earrings 18ct Gold Plate
£85≈ $108
#8Shrimps Double Heart Personalised Necklace 18ct Gold Plate
£199≈ $253
#9Estée Lalonde Fine Pear Sapphire Ring 14ct Solid Gold
£599≈ $761
#10Daisy Chain Bracelet Sterling Silver
£229≈ $291
≈ $192 USD
Range: £2 - £599
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$261
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| daisy | 119K | $0.69 | $689 |
| earrings for women | 6K | $0.42 | $146 |
| daisy londonEasy | 930 | - | - |
| daisy jewelleryEasy | 360 | $0.85 | $5 |
| taylor swift necklace | 220 | - | - |
Trustpilot Rating
690 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Privy
TrustpilotSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About Daisy London
Is Daisy London a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Daisy London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Daisy London safe to buy from? Is it a scam?
Daisy London has a Trustpilot rating of 4.8/5 based on 690 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (75/100).
What is Daisy London's EcomScout rating and what does it mean?
Daisy London has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Daisy London generate?
Daisy London receives approximately 1.2M visits per year with estimated monthly revenue of $271.4K - $588.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Daisy London use?
We detected 12 Shopify apps on Daisy London, including Klaviyo: Email Marketing & SMS, Gorgias, Privy and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Daisy London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.