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Damella

damella.se
A+
57/100
EcomScout

Damella receives an EcomScout Rating of A+ (57/100), ranking #26,141 out of 1,190,205 Shopify stores we track. This Women's Underwear and Swimwear Fashion & Apparel store attracts 90.9K visits per year with estimated revenue of $3.6K - $7.9K/mo. It offers 1.6K products at an average price of SEK 564.

Analysis by EcomScout Research Team · How we calculate ratings

Women's Underwear and SwimwearFashion & ApparelUnderwear & Swimwear
Est. Revenue/mo
$3.6K - $7.9K/mo
Est. Traffic/mo
7.6K
Products
1.6K
Top Market
SE (94%)
Top Channel
N/A
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Product pricing: Average price of SEK 564 (range: SEK 79 – SEK 899) — ≈ $54 USD. Mid-range pricing strategy.

Ad spend: Estimated $37/mo in paid search ($444/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: SE (94%), DK (6%).

Best-selling product: Bikinitrosa Meryl - Black (SEK 399). Other top sellers include 2-Pack Ankelstrumpor - Black/white, Bikinitrosa Demi - Black, Bikinitrosa Meryl - Navy.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Underwear and Swimwear Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$83K/mo
Total Stores
1
Avg Revenue
$83K/mo
Top 10% Threshold
$83K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Women's Underwear and Swimwear market generates $0M/month across 1 stores
  • •This store outperforms 0% of Women's Underwear and Swimwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Women's Underwear and Swimwear

Block200%Frequently Bought Together200%Countdown Timer200%Klaviyo: Email Marketing & SMS200%

Best Selling Products

Bikinitrosa Meryl - Black#1

Bikinitrosa Meryl - Black

SEK 399≈ $38

2-Pack Ankelstrumpor - Black/white#2

2-Pack Ankelstrumpor - Black/white

SEK 79≈ $7.50

Bikinitrosa Demi - Black#3

Bikinitrosa Demi - Black

SEK 399≈ $38

Bikinitrosa Meryl - Navy#4

Bikinitrosa Meryl - Navy

SEK 399≈ $38

Bambubyxa - Black#5

Bambubyxa - Black

SEK 499≈ $47

Trosa 3-Pack - 3-pack#6

Trosa 3-Pack - 3-pack

SEK 329≈ $31

Bikinitrosa - Cameron - Black#7

Bikinitrosa - Cameron - Black

SEK 399≈ $38

Baddräkt Shirley - Navy#8

Baddräkt Shirley - Navy

SEK 899≈ $85

Bikinitrosa Veronica - Black#9

Bikinitrosa Veronica - Black

SEK 379≈ $36

Klorresistent Baddräkt Julia - Black#10

Klorresistent Baddräkt Julia - Black

SEK 799≈ $76

Analyzing...
Bounce Rate
37.3%
Pages/Visit
3.1
Avg. Time on Site
1m 8s
Avg. Product Price
SEK 564

≈ $54 USD

Range: SEK 79 - SEK 899

Rating Breakdown

Business Quality80/100
Revenue Performance60/100
Traffic Growth60/100
Trustpilot55/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$37

Google Ads estimate

Yearly Ad Budget

$444

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
womens tankini with shortsEasy460--

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
93.6%
🇩🇰Denmark
6.4%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

Searchanise4.8Judge.me Product ReviewsKlaviyo: Email Marketing & SMSFrequently Bought TogetherMailchimp4.8Countdown TimerSection Store: Theme SectionsBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Damella

Is Damella a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Damella is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Damella safe to buy from? Is it a scam?

Damella has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (57/100).

What is Damella's EcomScout rating and what does it mean?

Damella has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Damella generate?

Damella receives approximately 90.9K visits per year with estimated monthly revenue of $3.6K - $7.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Damella use?

We detected 8 Shopify apps on Damella, including Searchanise, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Underwear and Swimwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Damella. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Underwear and Swimwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Damella Shopify store analysis • Women's Underwear and Swimwear • Fashion & Apparel • Unlikely Dropshipper • Rating: A+

Last updated: August 4, 2026

More Women's Underwear and Swimwear Stores →Trending Women's Underwear and Swimwear Products →Shopify Trending CategoriesFind SuppliersAll Stores

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