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DAY Birger et Mikkelsen homepage screenshot

DAY Birger et Mikkelsen

day.dk
61/100
EcomScout

DAY Birger et Mikkelsen receives an EcomScout Rating of S (61/100), ranking #13,404 out of 1,119,668 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 123.4K visits per year with estimated revenue of $7.6K - $16.4K/mo. It offers 651 products at an average price of DKK 917.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.6K - $16.4K/mo
Est. Traffic/mo
10.3K
Products
651
Top Market
DK (65%)
Top Channel
N/A
Trustpilot
4.4/5 (130)

Store Intelligence Summary

Product pricing: Average price of DKK 917 (range: DKK 450 – DKK 1,600) — ≈ $137 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.4/5 based on 130 reviews. Good standing with customers.

Top markets: DK (65%), US (35%).

Best-selling product: Beate - Contrast Linen - Bukser - Black (DKK 850). Other top sellers include Jade - Modern Canvas - Bukser - Black, DAYVincy - Scuba - Hættetrøje - Grey Melange, Elijah - Blue Soft Denim - Jeans - Light Blue.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$28.8M/mo
Total Stores
7,712
Avg Revenue
$4K/mo
Top 10% Threshold
$55K/mo

Competition Breakdown

30%
37%
22%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Women's Clothing market generates $29M/month across 7,712 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Women's Clothing stores earn $55K+/month
  • This store outperforms 93% of Women's Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 514 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
64.8%
Pages/Visit
1.3
Avg. Time on Site
4s
Avg. Product Price
DKK 917

≈ $137 USD

Range: DKK 450 - DKK 1,600

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance60/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.4

130 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
65.5%
🇺🇸United States
34.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

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Frequently Asked Questions About DAY Birger et Mikkelsen

Is DAY Birger et Mikkelsen a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, DAY Birger et Mikkelsen is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is DAY Birger et Mikkelsen safe to buy from? Is it a scam?

DAY Birger et Mikkelsen has a Trustpilot rating of 4.4/5 based on 130 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).

What is DAY Birger et Mikkelsen's EcomScout rating and what does it mean?

DAY Birger et Mikkelsen has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does DAY Birger et Mikkelsen generate?

DAY Birger et Mikkelsen receives approximately 123.4K visits per year with estimated monthly revenue of $7.6K - $16.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does DAY Birger et Mikkelsen use?

We detected 5 Shopify apps on DAY Birger et Mikkelsen, including Pre-Order, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against DAY Birger et Mikkelsen. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

DAY Birger et Mikkelsen Shopify store analysis • Women's ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

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