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Dean Safe

deansafe.com
66/100
EcomScout

Dean Safe receives an EcomScout Rating of S (66/100), ranking #2,507 out of 275,957 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 638.3K visits per year with estimated revenue of $331.9K - $829.8K/mo. It offers 850 products at an average price of $847.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$331.9K - $829.8K/mo
Est. Traffic/mo
53.2K
Products
850
Top Market
US (98%)
Top Channel
direct (19%)
Est. Ad Spend/mo
$20.5K

Store Intelligence Summary

Traffic breakdown: direct 19%, referral 2%.

Product pricing: Average price of $847 (range: $31 – $3499). Positioned in the premium segment.

Ad spend: Estimated $20.5K/mo in paid search ($246.2K/yr). Moderate paid strategy supplementing organic growth.

0

Top markets: US (98%), PH (2%), IN (1%).

Best-selling product: Liberty HDV-150X Biometric Handgun Vault Portable Pistol Safe ($269). Other top sellers include Browning Hunter 49 Gun Safe HTR49, Hollon Republic RG-22 Gun Safe, Hollon SecuRam Biometric Electronic Lock.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.1%
Pages/Visit
3.2
Avg. Time on Site
1m 12s
Avg. Product Price
$847

Range: $31 - $3499

Rating Breakdown

Marketing Efficiency85/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth70/100

Traffic Sources

direct19.2%
referral1.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$21K

Google Ads estimate

Yearly Ad Budget

$246K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
safeEasy95K$0.98$16.0K
gun safe40K$1.08$36.4K
gun safes12K$1.00$13.4K
liberty safeEasy10K$0.36$3.1K
liberty safesEasy8K$0.36$1.7K

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
97.9%
🇵🇭Philippines
1.6%
🇮🇳India
0.6%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • High-quality product catalog
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

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WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car

WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car

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ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home

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Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black

Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black

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Frequently Asked Questions About Dean Safe

Is Dean Safe a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dean Safe is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Dean Safe safe to buy from? Is it a scam?

We don't have Trustpilot review data for Dean Safe. However, our EcomScout rating is S (66/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Dean Safe's EcomScout rating and what does it mean?

Dean Safe has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Dean Safe generate?

Dean Safe receives approximately 638.3K visits per year with estimated monthly revenue of $331.9K - $829.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dean Safe use?

We detected 7 Shopify apps on Dean Safe, including Pre-Order, Shop, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dean Safe. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dean Safe Shopify store analysis • Consumer ElectronicsElectronics & Tech • Unlikely Dropshipper • Rating: S

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