Decathlon France
decathlon.aeDecathlon France receives an EcomScout Rating of S (72/100), ranking #1,605 out of 887,814 Shopify stores we track. This Apparel Fashion & Apparel store attracts 3.1M visits per year with estimated revenue of $134.9K - $292.3K/mo. It offers 2.5K+ products at an average price of AED 132.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 62%, paid 19%, direct 12%, social 4%.
Product pricing: Average price of AED 132 (range: AED 9 – AED 405) — ≈ $36 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.8K/mo in paid search ($21.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.6/5 based on 3,174 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AE (85%), IN (3%), VN (2%).
Best-selling product: Fit 3 Kids' Fitness Skates (AED 295). Other top sellers include Trekking folding foam mattress, 180 x 55cm, MT500, Squash Racket Set Wallbreaker 165 Club (2 Rackets/1 Red Dot Ball), Kids' 3x2 Skating Scooter Skateboard Protectors Set Play.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Fit 3 Kids' Fitness Skates
AED 295≈ $80
#2Trekking folding foam mattress, 180 x 55cm, MT500
AED 89≈ $24
#3Squash Racket Set Wallbreaker 165 Club (2 Rackets/1 Red Dot Ball)
AED 215≈ $58
#4Kids' 3x2 Skating Scooter Skateboard Protectors Set Play
AED 105≈ $28
#5Kids’ swimming vest, Swimvest+
AED 140≈ $38
#6Silifin short swim fins
AED 110≈ $30
#7Kids' Inline Skates - Play 3
AED 155≈ $42
#8Inline Skating Skateboarding Scootering Helmet MF500
AED 115≈ $31
#9Men's Breathable Crew Neck Essential Fitness T-Shirt
AED 9≈ $2.43
#1015 mm Comfortable Pilates Mat - Burgundy
AED 170≈ $46
≈ $36 USD
Range: AED 9 - AED 405
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$21K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| decathlonEasy | 84K | $0.19 | $501 |
| sleeping bagsEasy | 8K | $0.62 | $2.6K |
| decathlon frEasy | 220 | - | - |
Trustpilot Rating
3,174 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
VitalsSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About Decathlon France
Is Decathlon France a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Decathlon France is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Decathlon France safe to buy from? Is it a scam?
Decathlon France has a Trustpilot rating of 1.6/5 based on 3,174 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (72/100).
What is Decathlon France's EcomScout rating and what does it mean?
Decathlon France has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Decathlon France generate?
Decathlon France receives approximately 3.1M visits per year with estimated monthly revenue of $134.9K - $292.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Decathlon France use?
We detected 14 Shopify apps on Decathlon France, including Pre-Order, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Decathlon France. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.