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decodeage.com

decodeage.com
35/100
EcomScout

decodeage.com receives an EcomScout Rating of B (35/100), ranking #126,533 out of 857,550 Shopify stores we track. This Wellness Healthcare store attracts 1.5M visits per year with estimated revenue of $103 - $229/mo. It offers 20 products at an average price of ₹2,794.

Store descriptionJoin India's #1 science-based longevity leader, Decode Age, in redefining healthy aging. Explore our specialized supplements, advanced gut microbiome research, and personalized biological age tests, all crafted to support your unique health journey.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$103 - $229/mo
Est. Traffic/mo
123.3K
Products
20
Top Market
IN (49%)
Top Channel
SearchPaid (41%)
Est. Ad Spend/mo
$9

Store Intelligence Summary

Traffic breakdown: SearchPaid 41%, SearchOrganic 24%, Direct 15%, DisplayAds 10%.

Product pricing: Average price of ₹2,794 (range: ₹853 – ₹12,000) — ≈ $34 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $9/mo in paid search ($108/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: IN (49%), US (19%), VN (8%).

Best-selling product: β- NMN | Beta-Nicotinamide Mononucleotide | 500mg (₹1,520). Other top sellers include CoQ10 with PQQ | Coenzyme Q10 (Kaneka Ubiquinol®), Decode Biome Test, MethylAge-B™.

How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$53.6M/mo
Total Stores
2,480
Avg Revenue
$22K/mo
Top 10% Threshold
$241K/mo

Competition Breakdown

11%
26%
27%
12%
24%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,480 stores
  • 24% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $241K+/month
  • This store outperforms 91% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 589 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.7%
Pages/Visit
2.3
Avg. Time on Site
1m 52s
Avg. Product Price
₹2,794

≈ $34 USD

Range: ₹853 - ₹12,000

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Marketing Efficiency43/100
Revenue Performance22/100

Traffic Sources

SearchPaid40.8%
SearchOrganic24.3%
Direct14.5%
DisplayAds10.4%
SocialPaid3.5%
GenAi3.1%
SocialOrganic3.0%
Referrals0.4%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$9

Google Ads estimate

Yearly Ad Budget

$108

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
k2 vitamins180$0.73$29

Top Countries

🇮🇳India
48.6%
🇺🇸United States
19.1%
🇻🇳Vietnam
8.3%
🇨🇦Canada
5.5%
🇬🇧United Kingdom
4.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

decode agedecodeagenmn supplementvitamin d3vitamin d3 k2

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Video

YouTube

CDN

AWS CloudFrontjsDelivr

Reviews

Judge.me Product ReviewsJudge.me

Forms

Shopify FormsContact Form

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

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Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

95
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Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

93
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Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

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Frequently Asked Questions About decodeage.com

Is decodeage.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, decodeage.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is decodeage.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for decodeage.com. However, our EcomScout rating is B (35/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is decodeage.com's EcomScout rating and what does it mean?

decodeage.com has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does decodeage.com generate?

decodeage.com receives approximately 1.5M visits per year with estimated monthly revenue of $103 - $229/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does decodeage.com use?

We detected 5 Shopify apps on decodeage.com, including Advanced Predictive Search, Kwik COD & Checkout, GoKwik Cart Drawer & Upsell and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against decodeage.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

decodeage.com Shopify store analysis • WellnessHealthcare • Unlikely Dropshipper • Rating: B

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