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25/100
EcomScout

Defco receives an EcomScout Rating of C (25/100), ranking #401,289 out of 838,722 Shopify stores we track. This Cleaning Supplies Home & Garden store. It offers 36 products at an average price of €22.

Analysis by EcomScout Research Team · How we calculate ratings

0
Est. Traffic/mo
N/A
Products
36
Top Channel
N/A
Trustpilot
4.0/5 (3)

Store Intelligence Summary

Product pricing: Average price of €22 (range: €3 – €54) — ≈ $24 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.0/5 based on 3 reviews. Good standing with customers.

Best-selling product: Foam Reiniger - Kookplaat, Oven, Grill en Afzuigkap (€53.88). Other top sellers include Foam Reiniger - Badkamer, Foam Reiniger - Hygiene Tovenaar, Stoko Estesol classic lotion milde huidreiniger 2 liter.

How is the EcomScout Rating calculated? The C grade (25/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Supplies Market Intelligence

Benchmark this competitor against the market

Market Size
$213K/mo
Total Stores
221
Avg Revenue
$965/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

51%
35%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning Supplies market generates $0M/month across 221 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 86% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cleaning Supplies stores earn $16K+/month
  • This store outperforms 94% of Cleaning Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
€22

≈ $24 USD

Range: €3 - €54

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Traffic Growth20/100
Marketing Efficiency7/100
Revenue Performance4/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.0

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

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Frequently Asked Questions About Defco

Is Defco a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Defco is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Defco safe to buy from? Is it a scam?

Defco has a Trustpilot rating of 4.0/5 based on 3 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is C (25/100).

What is Defco's EcomScout rating and what does it mean?

Defco has an EcomScout rating of C (25/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Defco generate?

Defco receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Defco use?

We detected 1 Shopify apps on Defco, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Defco. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Defco Shopify store analysis • Cleaning SuppliesHome & Garden • Unlikely Dropshipper • Rating: C

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