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dellahome.com

dellahome.com
64/100
EcomScout

dellahome.com receives an EcomScout Rating of S (64/100), ranking #4,401 out of 483,238 Shopify stores we track. This Home Appliances Retail store attracts 2.2M visits per year with estimated revenue of $864.8K - $2.0M/mo. It offers 489 products at an average price of $2,196.

Store descriptionShop energy-efficient comfort mini split HVAC systems at Della now! Ductless, quiet, and ideal for personalized room-by-room temperature control.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$864.8K - $2.0M/mo
Est. Traffic/mo
183.2K
Products
489
Top Market
US (89%)
Top Channel
SearchPaid (26%)
Est. Ad Spend/mo
$70.9K

Store Intelligence Summary

Traffic breakdown: SearchPaid 26%, SearchOrganic 26%, Direct 20%, DisplayAds 9%.

Product pricing: Average price of $2,196 (range: $20 – $6,400). Positioned in the premium segment.

Ad spend: Estimated $70.9K/mo in paid search ($850.7K/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Top markets: US (89%), VN (3%), CA (2%).

Best-selling product: DELLA Vita Series 18000 BTU Dual Zone Mini Split AC (9K+9K) - Up to 800 Sq.Ft. ($1,739.96).

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Appliances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$863K/mo
Total Stores
71
Avg Revenue
$12K/mo
Top 10% Threshold
$145K/mo

Competition Breakdown

20%
24%
30%
6%
21%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Appliances market generates $1M/month across 71 stores
  • 21% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Home Appliances stores earn $145K+/month
  • This store outperforms 92% of Home Appliances competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
57.9%
Pages/Visit
2.0
Avg. Time on Site
1m 42s
Avg. Product Price
$2,196

Range: $20 - $6,400

Rating Breakdown

Marketing Efficiency90/100
Revenue Performance80/100
Business Quality76/100
Traffic Growth60/100

Traffic Sources

SearchPaid26.0%
SearchOrganic25.6%
Direct20.2%
DisplayAds8.7%
Referrals6.6%
SocialPaid6.4%
Mail2.3%
SocialOrganic2.2%
GenAi1.1%
Affiliate0.9%

Marketing & Ad Spend

Monthly Ad Spend

$71K

Google Ads estimate

Yearly Ad Budget

$851K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
hvac141K$5.72$183.9K
ac68K$1.09$2.9K
affiliate marketing64K$5.07$33.7K
portable air conditioner32K$0.77$14.8K
amazon affiliate programEasy30K$2.48$295

Top Countries

🇺🇸United States
88.7%
🇻🇳Vietnam
2.7%
🇨🇦Canada
2.0%
🇬🇧United Kingdom
1.3%
🇮🇳India
1.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

delladella homemini splithow to install a mini splitdellahome

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

TrustpilotLoox Photo ReviewsLooxTrustpilot

Payment

Shopify Payments

Store Design

PageFly Landing Page Builder

Upsell

Infinite Options

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Frequently Asked Questions About dellahome.com

Is dellahome.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, dellahome.com is classified as "Likely Dropshipper". Indicators include: Duplicate product images detected, No blog content found.

Is dellahome.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for dellahome.com. However, our EcomScout rating is S (64/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is dellahome.com's EcomScout rating and what does it mean?

dellahome.com has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does dellahome.com generate?

dellahome.com receives approximately 2.2M visits per year with estimated monthly revenue of $864.8K - $2.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does dellahome.com use?

We detected 2 Shopify apps on dellahome.com, including GOAFFPRO ‑ Affiliate Marketing, Klaviyo Reviews. The store uses the "dellahome-store/live" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Appliances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against dellahome.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Appliances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

dellahome.com Shopify store analysis • Home AppliancesRetail • Likely Dropshipper • Rating: S

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