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62/100
EcomScout

Dfyrs receives an EcomScout Rating of S (62/100), ranking #8,317 out of 927,966 Shopify stores we track. This Apparel Fashion & Apparel store attracts 681.9K visits per year with estimated revenue of $77.3K - $167.6K/mo. It offers 152 products at an average price of £82.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$77.3K - $167.6K/mo
Est. Traffic/mo
56.8K
Products
152
Top Market
GB (72%)
Top Channel
paid (24%)
Trustpilot
4.1/5 (20)

Store Intelligence Summary

Traffic breakdown: paid 24%, direct 19%, organic 17%, social 14%.

Product pricing: Average price of £82 (range: £20 – £200) — ≈ $104 USD. Positioned in the premium segment.

Ad spend: Estimated $751/mo in paid search ($9.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 20 reviews. Good standing with customers.

Top markets: GB (72%), US (25%), CA (3%).

Best-selling product: Spectre | EYT Knee Guards (£109.99). Other top sellers include Wraith | Gravity Gloves, Lucky Dip | Flowteq™ Jersey, Tyrant | Trail Trouser | Black.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.6%
Pages/Visit
4.0
Avg. Time on Site
1m 42s
Avg. Product Price
£82

≈ $104 USD

Range: £20 - £200

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot70/100
Revenue Performance58/100
Marketing Efficiency22/100

Traffic Sources

paid23.9%
direct19.3%
organic16.7%
social13.8%
referral11.4%

Marketing & Ad Spend

Monthly Ad Spend

$751

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mtb jerseyEasy1K--
mtb pantsEasy1K--
mtb glovesEasy1K$0.64$108
mountain bike gearEasy930$0.82$420
mountain biking gearEasy750$0.84$92

Trustpilot Rating

4.1

20 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
71.6%
🇺🇸United States
24.9%
🇨🇦Canada
3.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Dfyrs

Is Dfyrs a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dfyrs is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Dfyrs safe to buy from? Is it a scam?

Dfyrs has a Trustpilot rating of 4.1/5 based on 20 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).

What is Dfyrs's EcomScout rating and what does it mean?

Dfyrs has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Dfyrs generate?

Dfyrs receives approximately 681.9K visits per year with estimated monthly revenue of $77.3K - $167.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dfyrs use?

We detected 10 Shopify apps on Dfyrs, including Klaviyo: Email Marketing & SMS, Shop, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dfyrs. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dfyrs Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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