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Dhair Boutique

dhair-boutique.com
61/100
EcomScout

Dhair Boutique receives an EcomScout Rating of S (61/100), ranking #4,914 out of 322,289 Shopify stores we track. This Hair Extensions Beauty & Personal Care store attracts 413.7K visits per year with estimated revenue of $124.0K - $241.1K/mo. It offers 47 products at an average price of $141.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$124.0K - $241.1K/mo
Est. Traffic/mo
34.5K
Products
47
Top Market
US (87%)
Top Channel
direct (30%)
Trustpilot
3.1/5 (2)

Store Intelligence Summary

Traffic breakdown: direct 30%, referral 1%.

Product pricing: Average price of $141 (range: $25 – $190). Positioned in the premium segment.

Ad spend: Estimated $398/mo in paid search ($4.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.1/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (87%), CA (11%), FR (2%).

Best-selling product: Cambodian Slight Wave ($135). Other top sellers include Burmese Curly, Raw Malaysian, Laos Wavy / Curly.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Extensions Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$175K/mo
Total Stores
47
Avg Revenue
$4K/mo
Top 10% Threshold
$25K/mo

Competition Breakdown

21%
49%
23%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Extensions market generates $0M/month across 47 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Hair Extensions stores earn $25K+/month
  • This store outperforms 85% of Hair Extensions competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
62.1%
Pages/Visit
3.1
Avg. Time on Site
1m 28s
Avg. Product Price
$141

Range: $25 - $190

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100
Trustpilot45/100
Marketing Efficiency29/100

Traffic Sources

direct30.2%
referral1.5%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$398

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
curly hairEasy48K$0.63$1.5K
hair piecesEasy2K$2.10$6.9K
virgin hairEasy930$0.90$5.2K
dhairboutiqueEasy480--
dhairEasy320--

Trustpilot Rating

3.1

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.4%
🇨🇦Canada
10.7%
🇫🇷France
1.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Frequently Asked Questions About Dhair Boutique

Is Dhair Boutique a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dhair Boutique is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Dhair Boutique safe to buy from? Is it a scam?

Dhair Boutique has a Trustpilot rating of 3.1/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).

What is Dhair Boutique's EcomScout rating and what does it mean?

Dhair Boutique has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Dhair Boutique generate?

Dhair Boutique receives approximately 413.7K visits per year with estimated monthly revenue of $124.0K - $241.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dhair Boutique use?

We detected 10 Shopify apps on Dhair Boutique, including Shop, Yotpo Reviews & UGC, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Extensions store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dhair Boutique. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dhair Boutique Shopify store analysis • Hair ExtensionsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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