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Dickies

dickies.ca
43/100
EcomScout

Dickies receives an EcomScout Rating of B+ (43/100), ranking #25,942 out of 352,660 Shopify stores we track. This Workwear Fashion & Apparel store attracts 101.3K visits per year with estimated revenue of $5.4K - $11.8K/mo. It offers 2.5K+ products at an average price of $28.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.4K - $11.8K/mo
Est. Traffic/mo
8.4K
Products
2.5K+
Top Market
CA (75%)
Top Channel
N/A
Trustpilot
1.2/5 (202)

Store Intelligence Summary

Product pricing: Average price of $28 (range: $10 – $45). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 1.2/5 based on 202 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (75%), US (25%).

Best-selling product: Original 874® Work Pants ($45). Other top sellers include Original 874® Work Pants, Short Sleeve Work Shirt, Short Sleeve Work Shirt.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Workwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$238K/mo
Total Stores
50
Avg Revenue
$5K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

16%
58%
22%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Workwear market generates $0M/month across 50 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Workwear stores earn $31K+/month
  • This store outperforms 84% of Workwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
47.2%
Pages/Visit
1.5
Avg. Time on Site
4s
Avg. Product Price
$28

Range: $10 - $45

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot50/100
Revenue Performance31/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

1.2

202 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
74.8%
🇺🇸United States
25.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Dickies

Is Dickies a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dickies is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Dickies safe to buy from? Is it a scam?

Dickies has a Trustpilot rating of 1.2/5 based on 202 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (43/100).

What is Dickies's EcomScout rating and what does it mean?

Dickies has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Dickies generate?

Dickies receives approximately 101.3K visits per year with estimated monthly revenue of $5.4K - $11.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dickies use?

We detected 6 Shopify apps on Dickies, including Shop, Yotpo Reviews & UGC, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Workwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dickies. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Workwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dickies Shopify store analysis • WorkwearFashion & Apparel • Unlikely Dropshipper • Rating: B+

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