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dimples.co.nz

dimples.co.nz
A
51/100
EcomScout

dimples.co.nz receives an EcomScout Rating of A (51/100), ranking #46,739 out of 1,192,025 Shopify stores we track. This Infant Clothing and Accessories Baby & Kids store attracts 513.7K visits per year with estimated revenue of $50.6K - $109.7K/mo. It offers 2.5K products at an average price of NZ$110.

Analysis by EcomScout Research Team · How we calculate ratings

Infant Clothing and AccessoriesBaby & KidsClothing
Est. Revenue/mo
$50.6K - $109.7K/mo
Est. Traffic/mo
42.8K
Products
2.5K
Top Market
NZ (83%)
Top Channel
organic (57%)

Store Intelligence Summary

Traffic breakdown: organic 57%, direct 14%, paid 9%, referral 6%.

Product pricing: Average price of NZ$110 (range: NZ$5 – NZ$429) — ≈ $67 USD. Mid-range pricing strategy.

Top markets: NZ (83%), US (8%), AU (6%).

Best-selling product: Stokke Tripp Trapp Tray (NZ$89). Other top sellers include Teething Tamer, Nuna Base Next, Stokke Tripp Trapp Highchair.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Infant Clothing and Accessories Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$26K/mo
Total Stores
3
Avg Revenue
$9K/mo
Top 10% Threshold
$146K/mo

Competition Breakdown

33%
33%
33%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Infant Clothing and Accessories market generates $0M/month across 3 stores
  • •33% are enterprise stores (>$100K/mo) — competitive market
  • •Top 10% of Infant Clothing and Accessories stores earn $146K+/month
  • •This store outperforms 94% of Infant Clothing and Accessories competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Infant Clothing and Accessories

Block100%Klaviyo: Email Marketing & SMS67%Shop67%Pre-Order33%

Best Selling Products

Stokke Tripp Trapp Tray#1

Stokke Tripp Trapp Tray

NZ$89≈ $54

Teething Tamer#2

Teething Tamer

NZ$25.95≈ $16

Nuna Base Next#3

Nuna Base Next

NZ$419≈ $256

Stokke Tripp Trapp Highchair#4

Stokke Tripp Trapp Highchair

NZ$429≈ $262

Shnuggle Moon Nightlight#5

Shnuggle Moon Nightlight

NZ$59.99≈ $37

Merino Beanie#6

Merino Beanie

NZ$59.90≈ $37

Haakaa Electric Nail Care Set#7

Haakaa Electric Nail Care Set

NZ$27.50≈ $17

Merino Bodysuit#8

Merino Bodysuit

NZ$89.90≈ $55

Merino Babygrow#9

Merino Babygrow

NZ$149≈ $91

Baby Lounger#10

Baby Lounger

NZ$199.99≈ $122

Analyzing...
Bounce Rate
64.9%
Pages/Visit
1.6
Avg. Time on Site
37s
Avg. Product Price
NZ$110

≈ $67 USD

Range: NZ$5 - NZ$429

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100

Traffic Sources

organic57.3%
direct13.8%
paid8.5%
referral5.7%
social0.1%

Top Countries

🇳🇿New Zealand
83.1%
🇺🇸United States
7.8%
🇦🇺Australia
5.8%
🇮🇳India
3.3%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

ShopKlaviyo: Email Marketing & SMSFrequently Bought TogetherPre-OrderBlockSecomBack in Stock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

iF YOU

iF YOU

84
$11.19+4%
NEWITIN

NEWITIN

75
$15.99+18%
Natural Healing Stone Fishhoop Dangle Drop Earrings Statement Gold silver earrings

Natural Healing Stone Fishhoop Dangle Drop Earrings Statement Gold silver earrings

72
$9.99+18%
Kitsch

Kitsch

71
$9.99+28%
Explore all trending products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

Start Tracking

Frequently Asked Questions About dimples.co.nz

Is dimples.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, dimples.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is dimples.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for dimples.co.nz. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is dimples.co.nz's EcomScout rating and what does it mean?

dimples.co.nz has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does dimples.co.nz generate?

dimples.co.nz receives approximately 513.7K visits per year with estimated monthly revenue of $50.6K - $109.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does dimples.co.nz use?

We detected 7 Shopify apps on dimples.co.nz, including Shop, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Infant Clothing and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against dimples.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Infant Clothing and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

dimples.co.nz Shopify store analysis • Infant Clothing and Accessories • Baby & Kids • Unlikely Dropshipper • Rating: A

Last updated: August 3, 2026

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