Back to Stores
Dirks Jewellery homepage screenshot

Dirks Jewellery

dirksjewellery.dk
64/100
EcomScout

Dirks Jewellery receives an EcomScout Rating of S (64/100), ranking #5,933 out of 890,660 Shopify stores we track. This Jewelry Jewelry & Accessories store attracts 174.2K visits per year with estimated revenue of $10.7K - $23.1K/mo. It offers 2.5K+ products at an average price of DKK 1,967.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.7K - $23.1K/mo
Est. Traffic/mo
14.5K
Products
2.5K+
Top Market
DK (100%)
Top Channel
organic (53%)
Trustpilot
3.9/5 (706)

Store Intelligence Summary

Traffic breakdown: organic 53%, direct 26%, paid 21%.

Product pricing: Average price of DKK 1,967 (range: DKK 100 – DKK 6,850) — ≈ $295 USD. Positioned in the premium segment.

Ad spend: Estimated $35/mo in paid search ($420/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.9/5 based on 706 reviews. Good standing with customers.

Top markets: DK (100%).

Best-selling product: Half moon ørering forgyldt sølv (DKK 750). Other top sellers include Oda floating necklace, Gavekort - vælg selv din værdi, Isabel Kors 9K Guld.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.4M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $25M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 80% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
83.8%
Pages/Visit
1.3
Avg. Time on Site
10s
Avg. Product Price
DKK 1,967

≈ $295 USD

Range: DKK 100 - DKK 6,850

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Marketing Efficiency22/100

Traffic Sources

organic53.3%
direct26.1%
paid20.6%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$35

Google Ads estimate

Yearly Ad Budget

$420

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.9

706 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

100
$7.97+203%
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

95
$7.97+109%
Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

95
$54.90+109%
Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

94
$39.99+290%
See all trending Jewelry products

Frequently Asked Questions About Dirks Jewellery

Is Dirks Jewellery a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dirks Jewellery is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Dirks Jewellery safe to buy from? Is it a scam?

Dirks Jewellery has a Trustpilot rating of 3.9/5 based on 706 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (64/100).

What is Dirks Jewellery's EcomScout rating and what does it mean?

Dirks Jewellery has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Dirks Jewellery generate?

Dirks Jewellery receives approximately 174.2K visits per year with estimated monthly revenue of $10.7K - $23.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dirks Jewellery use?

We detected 8 Shopify apps on Dirks Jewellery, including Pre-Order, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dirks Jewellery. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dirks Jewellery Shopify store analysis • JewelryJewelry & Accessories • Unlikely Dropshipper • Rating: S

Last updated: