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Universal Coffee

discountcoffee.co.uk
61/100
EcomScout

Universal Coffee receives an EcomScout Rating of S (61/100), ranking #16,137 out of 1,125,961 Shopify stores we track. This Coffee & Supplies Food & Beverage store attracts 265.2K visits per year with estimated revenue of $86.3K - $172.7K/mo. It offers 879 products at an average price of £128.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$86.3K - $172.7K/mo
Est. Traffic/mo
22.1K
Products
879
Top Market
GB (63%)
Top Channel
organic (47%)
Trustpilot
2.2/5 (26)

Store Intelligence Summary

Traffic breakdown: organic 47%, paid 22%, direct 15%, referral 5%.

Product pricing: Average price of £128 (range: £1 – £2,100) — ≈ $162 USD. Positioned in the premium segment.

Ad spend: Estimated $265/mo in paid search ($3.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 26 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (63%), DE (7%), US (6%).

Best-selling product: Rio Gold Instant Coffee Stick Sachets (200) (£13.79). Other top sellers include Bubble Tea Paper Straws - White (250), Blue Centrefeed Tissue Rolls 2 Ply – Pack of 6 | UK Made, Biodegradable 6" x 6" Burger Box 450ml (100 Pack).

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Coffee & Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$146K/mo
Total Stores
2
Avg Revenue
$73K/mo
Top 10% Threshold
$123K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Coffee & Supplies market generates $0M/month across 2 stores
  • 50% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 41% of Coffee & Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
47.8%
Pages/Visit
2.5
Avg. Time on Site
1m 10s
Avg. Product Price
£128

≈ $162 USD

Range: £1 - £2,100

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance65/100
Trustpilot40/100
Marketing Efficiency22/100

Traffic Sources

organic46.9%
paid22.2%
direct15.0%
referral5.3%
social2.5%

Marketing & Ad Spend

Monthly Ad Spend

$265

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
coffee beansEasy29K$1.61$3.0K
passion fruit syrupEasy1K$0.52$63
moka coffeeEasy1K$0.88$23
mango syrupEasy400$0.36$24
rio syrupEasy360--

Trustpilot Rating

2.2

26 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
62.7%
🇩🇪Germany
7.5%
🇺🇸United States
5.8%
🇿🇦South Africa
5.5%
🇮🇳India
4.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Universal Coffee

Is Universal Coffee a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Universal Coffee is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Universal Coffee safe to buy from? Is it a scam?

Universal Coffee has a Trustpilot rating of 2.2/5 based on 26 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).

What is Universal Coffee 's EcomScout rating and what does it mean?

Universal Coffee has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Universal Coffee generate?

Universal Coffee receives approximately 265.2K visits per year with estimated monthly revenue of $86.3K - $172.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Universal Coffee use?

We detected 10 Shopify apps on Universal Coffee , including Shop, Form Builder, Feefo and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Coffee & Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Universal Coffee . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee & Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Universal Coffee Shopify store analysis • Coffee & SuppliesFood & Beverage • Unlikely Dropshipper • Rating: S

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