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D.LOUISE homepage screenshot

D.LOUISE

dlouise.com
67/100
EcomScout

D.LOUISE receives an EcomScout Rating of S (67/100), ranking #1,968 out of 200,211 Shopify stores we track. This Jewelry Retail store attracts 1.6M visits per year with estimated revenue of $200.6K - $468.0K/mo. It offers 340 products at an average price of $54.

Store descriptionD.Louise is a London based waterproof jewelry brand which specialises in high quality, affordable pieces. Our Rings, Earrings and Necklaces do not fade.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$200.6K - $468.0K/mo
Est. Traffic/mo
135.4K
Products
340
Top Market
GB (63%)
Top Channel
Search (43%)
Trustpilot
4.8/5 (3,481)

Store Intelligence Summary

Traffic breakdown: Search 43%, Direct 27%, Referrals 9%, Paid Referrals 7%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $54 (range: $3 – $175). Mid-range pricing strategy.

Ad spend: Estimated $9/mo in paid search ($108/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 3,481 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (63%), NL (12%), US (7%).

Best-selling product: Oval Solitaire Ring 1ct ($65.00). Other top sellers include Clover Huggies, Bamboo Ring With Stones, Heart Bezel Statement Drop Earrings.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.4M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $25M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 81% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
64.0%
Pages/Visit
3.0
Avg. Time on Site
1m 52s
Avg. Product Price
$54

Range: $3 - $175

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Revenue Performance73/100
Traffic Growth55/100
Marketing Efficiency22/100

Traffic Sources

Search42.6%
Direct27.1%
Referrals8.7%
Paid Referrals7.0%
Mail6.9%
Social3.8%

Marketing & Ad Spend

Monthly Ad Spend

$9

Google Ads estimate

Yearly Ad Budget

$108

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gold plated jewelryEasy1K$1.16$447
gold stacking ringsEasy400$1.33$200
gold disc necklaceEasy180$1.16$60
silver evil eye necklaceEasy44--
small gold banglesEasy40--

Trustpilot Rating

4.8

3,481 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
63.5%
🇳🇱Netherlands
12.0%
🇺🇸United States
7.0%
🇩🇪Germany
6.5%
🇨🇭Switzerland
2.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Top Keywords

d louised.louisedlouised louise jewelrydlouise watch

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Store Design

Shogun Page Builder

CDN

FastlyAWS CloudFrontCloudflarecdnjs

Analytics

Google AnalyticsGoogle Tag ManagerSegmentMicrosoft Clarity

Pre-Order

Pre-Order

Sales Channels

Shop

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

100
$7.97+203%
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

95
$7.97+109%
Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

95
$54.90+109%
Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

94
$39.99+290%
See all trending Jewelry products

Frequently Asked Questions About D.LOUISE

Is D.LOUISE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, D.LOUISE is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is D.LOUISE safe to buy from? Is it a scam?

D.LOUISE has a Trustpilot rating of 4.8/5 based on 3,481 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is D.LOUISE's EcomScout rating and what does it mean?

D.LOUISE has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does D.LOUISE generate?

D.LOUISE receives approximately 1.6M visits per year with estimated monthly revenue of $200.6K - $468.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does D.LOUISE use?

We detected 3 Shopify apps on D.LOUISE, including Advanced Predictive Search, Zepto Product Personalizer, Klaviyo Reviews. The store uses the "Ring Edit / Leanne May 2026 / GitHub" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against D.LOUISE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

D.LOUISE Shopify store analysis • JewelryRetail • Unlikely Dropshipper • Rating: S

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