Dncdirect
dncdirect.com.auDncdirect receives an EcomScout Rating of A+ (59/100), ranking #12,579 out of 1,067,308 Shopify stores we track. This Workwear Fashion & Apparel store attracts 278.1K visits per year with estimated revenue of $12.0K - $26.0K/mo. It offers 655 products at an average price of A$38.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 36%, organic 20%, social 19%, direct 11%.
Product pricing: Average price of A$38 (range: A$23 – A$70) — ≈ $25 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $95/mo in paid search ($1.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 281 reviews. Good standing with customers.
Top markets: AU (86%), US (14%).
Best-selling product: Demin Stretch Jeans 3318 (A$47.95). Other top sellers include Cotton Drill Cargo Pants 3312, Cotton Drill Work Shirt - Short Sleeve 3201, Cotton Drill Coverall 3101.
Workwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Workwear market generates $1M/month across 417 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Workwear stores earn $35K+/month
- •This store outperforms 91% of Workwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Workwear
Best Selling Products
#1Demin Stretch Jeans 3318
A$47.95≈ $32
#2Cotton Drill Cargo Pants 3312
A$37.95≈ $25
#3Cotton Drill Work Shirt - Short Sleeve 3201
A$28.95≈ $19
#4Cotton Drill Coverall 3101
A$69.95≈ $46
#5Taped Denim Stretch Jeans 3347
A$49.95≈ $33
#6Cotton Drill Action Back Overall 3121
A$57.95≈ $38
#7Cotton Drill Utility Shorts 3301
A$23.95≈ $16
#8Cool-Breeze Work Shirt - Short Sleeve 3207
A$31.95≈ $21
#9Cool-Breeze Work Shirt - Long Sleeve 3208
A$32.95≈ $22
#10HiVis 2 Tone Cool-Breeze Cotton Shirt - Long Sleeve 3840
A$31.95≈ $21
≈ $25 USD
Range: A$23 - A$70
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$95
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hi vis | 900 | $1.47 | $2.7K |
| fr shirtsEasy | 540 | $1.31 | $4.4K |
| hi vis work jacketsEasy | 480 | $2.14 | $27 |
| mens hi vis workwearEasy | 308 | - | - |
| dnc clothingEasy | 90 | $0.24 | $1 |
Trustpilot Rating
281 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
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Frequently Asked Questions About Dncdirect
Is Dncdirect a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Dncdirect is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Dncdirect safe to buy from? Is it a scam?
Dncdirect has a Trustpilot rating of 4.4/5 based on 281 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (59/100).
What is Dncdirect's EcomScout rating and what does it mean?
Dncdirect has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Dncdirect generate?
Dncdirect receives approximately 278.1K visits per year with estimated monthly revenue of $12.0K - $26.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Dncdirect use?
We detected 7 Shopify apps on Dncdirect, including Shop, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Workwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Dncdirect. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Workwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.