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dndgel.com

dndgel.com
59/100
EcomScout

dndgel.com receives an EcomScout Rating of A+ (59/100), ranking #8,090 out of 483,516 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 5.3M visits per year with estimated revenue of $116.3K - $290.8K/mo. It offers 2.1K products at an average price of $12.

Store descriptionDND Gel - High quality, affordable, professional nail products with over 1000 shades to choose from. Shop LED Lamps, Nail Drills, Gel Polish, Nail Lacquers, and more.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$116.3K - $290.8K/mo
Est. Traffic/mo
443.6K
Products
2.1K
Top Market
US (88%)
Top Channel
SearchOrganic (45%)
Est. Ad Spend/mo
$8.5K

Store Intelligence Summary

Traffic breakdown: SearchOrganic 45%, Direct 27%, SearchPaid 16%, Referrals 4%.

Product pricing: Average price of $12 (range: $6 – $22). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $8.5K/mo in paid search ($101.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (88%), CA (4%), MX (1%).

Best-selling product: Cherry Mocha #751 ($12). Other top sellers include DC Base and Top Gel No Cleanse Combo, DND Chrome Effect White Pearl #01, Ferrari Red #430.

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nail Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.1M/mo
Total Stores
310
Avg Revenue
$4K/mo
Top 10% Threshold
$48K/mo

Competition Breakdown

25%
45%
20%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nail Care market generates $1M/month across 310 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Nail Care stores earn $48K+/month
  • This store outperforms 93% of Nail Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.1%
Pages/Visit
10.3
Avg. Time on Site
3m 2s
Avg. Product Price
$12

Range: $6 - $22

Rating Breakdown

Business Quality75/100
Traffic Growth70/100
Marketing Efficiency70/100
Revenue Performance67/100

Traffic Sources

SearchOrganic45.4%
Direct26.7%
SearchPaid16.0%
Referrals3.7%
DisplayAds3.2%
SocialOrganic2.7%
SocialPaid1.3%
Mail0.6%
Affiliate0.3%
GenAi0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$102K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
dndEasy117K$0.45$65
gel nail polishEasy12K$0.67$2.6K
nail supply near me9K--
gelEasy8K$0.33$97
gel polishEasy4K$0.67$2.0K

Top Countries

🇺🇸United States
87.8%
🇨🇦Canada
3.7%
🇲🇽Mexico
1.2%
🇵🇷Puerto Rico
1.1%
🇻🇳Vietnam
1.0%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

dnddnd geldnd nail polishdnd nailsdndgel

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

Yotpo Reviews & UGCYotpo

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

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Frequently Asked Questions About dndgel.com

Is dndgel.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, dndgel.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is dndgel.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for dndgel.com. However, our EcomScout rating is A+ (59/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is dndgel.com's EcomScout rating and what does it mean?

dndgel.com has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does dndgel.com generate?

dndgel.com receives approximately 5.3M visits per year with estimated monthly revenue of $116.3K - $290.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does dndgel.com use?

We detected 3 Shopify apps on dndgel.com, including Advanced Predictive Search, Slick ‑ Multi Announcement Bar, Klaviyo Reviews. The store uses the "Main Site" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nail Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against dndgel.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

dndgel.com Shopify store analysis • Nail CareBeauty & Personal Care • Likely Dropshipper • Rating: A+

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