Donut
donut.mediaDonut receives an EcomScout Rating of B (38/100), ranking #23,454 out of 145,759 Shopify stores we track. This Apparel Retail store attracts 477.5K visits per year with estimated revenue of $21.9K - $51.1K/mo. It offers 156 products at an average price of $27.
Store descriptionDonut
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 45%, Search 40%, Social 13%, Referrals 1%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $27 (range: $4 – $95). Budget-friendly positioning targeting volume sales.
0Top markets: US (37%), DE (37%), GB (5%).
Best-selling product: Donut Sticker - 6" - White ($5.00). Other top sellers include Garage Goblins T-Shirt, Reflective Script T-Shirt, Donut OG Hoodie.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $49M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $11K+/month
- •This store outperforms 86% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Donut Sticker - 6" - White
$5.00
#2Garage Goblins T-Shirt
$36.99
#3Reflective Script T-Shirt
$36.99
#4Donut OG Hoodie
$74.99
#5Chrome On The Range T-Shirt
$36.99
#6Donut T-Shirt - Hot Pink
$34.99
#7The One True Wrench T-Shirt
$36.99
#8Donut Shop Shirt (3 Pack)
$59.99
#9Real Mechanic Scrub
$9.99
#10Donut Corduroy Hat - Bone/Pine
$30.00
Range: $4 - $95
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| creep hoodie | 40 | $0.02 | - |
| donut media merchandiseEasy | 12 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
E-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsAnalytics
Google AnalyticsCDN
Video
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About Donut
Is Donut a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Donut is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Donut safe to buy from? Is it a scam?
We don't have Trustpilot review data for Donut. However, our EcomScout rating is B (38/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Donut's EcomScout rating and what does it mean?
Donut has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Donut generate?
Donut receives approximately 477.5K visits per year with estimated monthly revenue of $21.9K - $51.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Donut use?
App detection data for Donut is being updated. The store uses the "theme-export-donutmedia-myshopify-com-donut-1" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Donut. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.