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Doobys Nails

doobysnails.com
45/100
EcomScout

Doobys Nails receives an EcomScout Rating of B+ (45/100), ranking #59,362 out of 1,096,125 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 161.3K visits per year with estimated revenue of $7.2K - $14.0K/mo. It offers 711 products at an average price of £18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.2K - $14.0K/mo
Est. Traffic/mo
13.4K
Products
711
Top Market
GB (60%)
Top Channel
paid (58%)
Trustpilot
1.7/5 (284)

Store Intelligence Summary

Traffic breakdown: paid 58%, organic 36%, direct 2%.

Product pricing: Average price of £18 (range: £18 – £18) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.7/5 based on 284 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (60%), US (40%).

Best-selling product: 2 X Prep Kits & Adhesive (£17.99). Other top sellers include Most Popular Set! Natural Short Oval, White French Short Almond, Rich Girl Nails Short Round.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nail Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.3M/mo
Total Stores
819
Avg Revenue
$2K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

41%
38%
15%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nail Care market generates $1M/month across 819 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Nail Care stores earn $27K+/month
  • This store outperforms 94% of Nail Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
69.8%
Pages/Visit
3.2
Avg. Time on Site
53s
Avg. Product Price
£18

≈ $23 USD

Range: £18 - £18

Rating Breakdown

Business Quality75/100
Traffic Growth70/100
Trustpilot50/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

paid58.1%
organic35.9%
direct1.5%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

1.7

284 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
60.3%
🇺🇸United States
39.7%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Doobys Nails

Is Doobys Nails a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Doobys Nails is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Doobys Nails safe to buy from? Is it a scam?

Doobys Nails has a Trustpilot rating of 1.7/5 based on 284 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (45/100).

What is Doobys Nails's EcomScout rating and what does it mean?

Doobys Nails has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Doobys Nails generate?

Doobys Nails receives approximately 161.3K visits per year with estimated monthly revenue of $7.2K - $14.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Doobys Nails use?

We detected 11 Shopify apps on Doobys Nails, including Shop, Loox Photo Reviews, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nail Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Doobys Nails. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Doobys Nails Shopify store analysis • Nail CareBeauty & Personal Care • Likely Dropshipper • Rating: B+

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