Double
double.onlineDouble receives an EcomScout Rating of S (65/100), ranking #2,915 out of 302,055 Shopify stores we track. This Rugs Home & Garden store attracts 765.7K visits per year with estimated revenue of $120.9K - $266.0K/mo. It offers 270 products at an average price of $235.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 14%.
Product pricing: Average price of $235 (range: $98 – $1020). Positioned in the premium segment.
Ad spend: Estimated $195/mo in paid search ($2.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (87%), US (5%), IN (2%).
Best-selling product: Plinth Brown Chenille Rug ($189). Other top sellers include Checkered Brown New Jute Rug, Willow Olive Highland Rug, Willow Cream Highland Rug.
Rugs Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Rugs market generates $1M/month across 49 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Rugs stores earn $94K+/month
- •This store outperforms 85% of Rugs competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Rugs
Best Selling Products
#1Plinth Brown Chenille Rug
$189
#2Checkered Brown New Jute Rug
$232
#3Willow Olive Highland Rug
$464
#4Willow Cream Highland Rug
$129.5
#5Crew Cream Chenille Rug
$137
#6Plinth Royal Blue New Jute Rug
$132.5
#7Square Orange Chenille Rug
$98
#8Carrel Dark Pink Chenille Rug
$236.25
#9Mother Pink Chenille Rug
$155
#10Friends Lilac Chenille Rug
$126
Range: $98 - $1020
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$195
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| washable rugs | 17K | $1.24 | $3.4K |
| kids rugsEasy | 2K | $1.38 | $4.5K |
| cotton rugsEasy | 2K | $1.86 | $2.8K |
| cool runner rug | 55 | - | - |
| designer rugs sydney | 44 | - | - |
Trustpilot Rating
3 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Frequently Asked Questions About Double
Is Double a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Double is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Double safe to buy from? Is it a scam?
Double has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (65/100).
What is Double's EcomScout rating and what does it mean?
Double has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Double generate?
Double receives approximately 765.7K visits per year with estimated monthly revenue of $120.9K - $266.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Double use?
We detected 10 Shopify apps on Double, including Back in Stock, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Rugs store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Double. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.