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57/100
EcomScout

Downies receives an EcomScout Rating of A+ (57/100), ranking #8,252 out of 362,543 Shopify stores we track. This Baby Products Baby & Kids store attracts 1.2M visits per year with estimated revenue of $27.2K - $63.6K/mo. It offers 2.5K+ products at an average price of $42.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$27.2K - $63.6K/mo
Est. Traffic/mo
96.8K
Products
2.5K+
Top Market
AU (89%)
Top Channel
direct (25%)
Trustpilot
3.1/5 (26)

Store Intelligence Summary

Traffic breakdown: direct 25%, referral 2%.

Product pricing: Average price of $42 (range: $9 – $249). Mid-range pricing strategy.

Customer trust: Trustpilot score 3.1/5 based on 26 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (89%), US (4%), VN (1%).

Best-selling product: Australia Charles III 2024 $2 Aluminium-Bronze Uncirculated Coin Pack ($15.99). Other top sellers include Australia 2026 $2 Dawn Service Colour Aluminium-Bronze Uncirculated Coin Pack, Australian Honours System 50th Anniversary 2025 6-Coin Mint Set, Australia Decimal Currency 60th Anniversary 2026 6-Coin Mint Set.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.9M/mo
Total Stores
833
Avg Revenue
$2K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

29%
48%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Products market generates $2M/month across 833 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Baby Products stores earn $31K+/month
  • This store outperforms 93% of Baby Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
47.3%
Pages/Visit
3.3
Avg. Time on Site
1m 21s
Avg. Product Price
$42

Range: $9 - $249

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance54/100
Trustpilot50/100

Traffic Sources

direct25.1%
referral2.5%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

3.1

26 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
88.5%
🇺🇸United States
4.4%
🇻🇳Vietnam
1.4%
🇮🇳India
1.3%
🇳🇿New Zealand
1.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Downies

Is Downies a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Downies is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Downies safe to buy from? Is it a scam?

Downies has a Trustpilot rating of 3.1/5 based on 26 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (57/100).

What is Downies's EcomScout rating and what does it mean?

Downies has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Downies generate?

Downies receives approximately 1.2M visits per year with estimated monthly revenue of $27.2K - $63.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Downies use?

We detected 8 Shopify apps on Downies, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Downies. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Downies Shopify store analysis • Baby ProductsBaby & Kids • Unlikely Dropshipper • Rating: A+

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