Dr. Bronner's
drbronner.deDr. Bronner's receives an EcomScout Rating of B+ (40/100), ranking #125,930 out of 1,193,064 Shopify stores we track. This Baby Products Baby & Kids store attracts 189.5K visits per year with estimated revenue of $1.7K - $4.0K/mo. It offers 58 products at an average price of €6.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 77%, paid 10%, direct 8%.
Product pricing: Average price of €6 (range: €5 – €17) — ≈ $6.97 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $13/mo in paid search ($156/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.7/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.
Top markets: DE (86%), AT (14%).
Best-selling product: Pfefferminze - Magic Soap Naturseife (€4.99). Other top sellers include Baby parfümfrei - Magic Soap Naturseife, Lavendel - Magic Soap Naturseife, Mandel - Magic Soap Naturseife.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $26M/month across 11,972 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $38K+/month
- •This store outperforms 94% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •554 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1Pfefferminze - Magic Soap Naturseife
€4.99≈ $5.44
#2Baby parfümfrei - Magic Soap Naturseife
€4.99≈ $5.44
#3Lavendel - Magic Soap Naturseife
€4.99≈ $5.44
#4Mandel - Magic Soap Naturseife
€4.99≈ $5.44
#5Zitrus - Magic Soap Naturseife
€4.99≈ $5.44
#6Teebaum - 18-in-1 NATURSEIFE
€4.99≈ $5.44
#7Kirschblüte - 18-in-1 NATURSEIFE
€4.99≈ $5.44
#8Rose - 18-in-1 NATURSEIFE
€4.99≈ $5.44
#9Eukalyptus - Magic Soap Naturseife
€4.99≈ $5.44
#10Sandelholz-Jasmin - 18-in-1 NATURSEIFE
€4.99≈ $5.44
≈ $6.97 USD
Range: €5 - €17
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$13
Google Ads estimate
Yearly Ad Budget
$156
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| dr bronners castile soapEasy | 360 | $2.72 | $1.2K |
| seifeEasy | 220 | $0.62 | $10 |
Trustpilot Rating
9 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
PageFly Landing Page Builder4.9
Loox Photo Reviews4.9Infinite Options
Back in Stock4.9ReCharge Subscriptions
Vitals4.9WiserBlockSimilar Stores
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Frequently Asked Questions About Dr. Bronner's
Is Dr. Bronner's a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Dr. Bronner's is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is Dr. Bronner's safe to buy from? Is it a scam?
Dr. Bronner's has a Trustpilot rating of 2.7/5 based on 9 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (40/100).
What is Dr. Bronner's's EcomScout rating and what does it mean?
Dr. Bronner's has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Dr. Bronner's generate?
Dr. Bronner's receives approximately 189.5K visits per year with estimated monthly revenue of $1.7K - $4.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Dr. Bronner's use?
We detected 8 Shopify apps on Dr. Bronner's, including PageFly Landing Page Builder, Loox Photo Reviews, Infinite Options and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Dr. Bronner's. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.