Laylo
drinklaylo.comLaylo receives an EcomScout Rating of B+ (47/100), ranking #34,108 out of 711,547 Shopify stores we track. This Wine Food & Beverage store attracts 59.3K visits per year with estimated revenue of $5.5K - $10.9K/mo. It offers 29 products at an average price of £32.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £32 (range: £25 – £35) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $11/mo in paid search ($132/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.9/5 based on 1,200 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (100%).
Best-selling product: Alvarinho 2025 (£34.99). Other top sellers include Luberon Rosé 2025, Sauvignon Blanc 2025, Wine Snob Cap.
Wine Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wine market generates $2M/month across 776 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Wine stores earn $21K+/month
- •This store outperforms 88% of Wine competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Wine
Best Selling Products
≈ $41 USD
Range: £25 - £35
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$11
Google Ads estimate
Yearly Ad Budget
$132
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| boxed white wine | 44 | - | - |
| wine boxes uk | 28 | - | - |
| wine to be delivered gift | - | $19.89 | $3 |
Trustpilot Rating
1,200 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
PageFly Landing Page Builder
Loox Photo Reviews
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Frequently Asked Questions About Laylo
Is Laylo a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Laylo is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is Laylo safe to buy from? Is it a scam?
Laylo has a Trustpilot rating of 4.9/5 based on 1,200 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).
What is Laylo's EcomScout rating and what does it mean?
Laylo has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Laylo generate?
Laylo receives approximately 59.3K visits per year with estimated monthly revenue of $5.5K - $10.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Laylo use?
We detected 15 Shopify apps on Laylo, including Trustpilot, Shop, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wine store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Laylo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wine store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.