DTLR
dtlr.comDTLR receives an EcomScout Rating of S (76/100), ranking #188 out of 199,057 Shopify stores we track. This Footwear and Clothing Fashion & Apparel store attracts 26.0M visits per year with estimated revenue of $3.2M - $7.0M/mo. It offers 2.5K+ products at an average price of $108.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 36%, referral 3%.
Product pricing: Average price of $108 (range: $42 – $220). Positioned in the premium segment.
Ad spend: Estimated $9.0K/mo in paid search ($107.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.6/5 based on 88 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (86%), UA (3%), CA (1%).
Best-selling product: Under Armour Dodge Airbrush Tee ($60). Other top sellers include Under Armour Dodge SRT Hat, Nike Air Diamond Turf II 'Sail and Blue Grey', Jordan Air Jordan 5 Retro 'Black and University Blue'.
Footwear and Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear and Clothing market generates $0M/month across 7 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Footwear and Clothing stores earn $99K+/month
- •This store outperforms 86% of Footwear and Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Footwear and Clothing
Best Selling Products
#1Under Armour Dodge Airbrush Tee
$60
#2Under Armour Dodge SRT Hat
$45
#3Nike Air Diamond Turf II 'Sail and Blue Grey'
$170
#4Jordan Air Jordan 5 Retro 'Black and University Blue'
$220
#5Jordan Air Jordan 5 Retro 'Black and University Blue' Grade-School
$155
#6Nike KD 6 'Night Vision' Grade-School
$102
#7Jordan Air Jordan 5 Retro 'Black and University Blue' Pre-School
$95
#8Nike KD 6 'Night Vision'
$135
#9Nike KD 19 'Field Purple'
$155
#10Jordan Air Jordan 5 Retro 'Black and University Blue' Toddler
$80
Range: $42 - $220
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9K
Google Ads estimate
Yearly Ad Budget
$107K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| nikeEasy | 2630K | $0.06 | $104.5K |
| footlockerEasy | 666K | $0.06 | $99.7K |
| finish lineEasy | 368K | $0.06 | $25.2K |
| jd sportsEasy | 42K | $0.29 | $3.1K |
| champs sportsEasy | 38K | $0.09 | $6.7K |
Trustpilot Rating
88 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
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Frequently Asked Questions About DTLR
Is DTLR a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, DTLR is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is DTLR safe to buy from? Is it a scam?
DTLR has a Trustpilot rating of 1.6/5 based on 88 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (76/100).
What is DTLR's EcomScout rating and what does it mean?
DTLR has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does DTLR generate?
DTLR receives approximately 26.0M visits per year with estimated monthly revenue of $3.2M - $7.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does DTLR use?
We detected 3 Shopify apps on DTLR, including Klaviyo: Email Marketing & SMS, Block, Zendesk.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear and Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against DTLR. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear and Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.