Dwights
dwights.com.auDwights receives an EcomScout Rating of S (61/100), ranking #13,652 out of 1,125,939 Shopify stores we track. This Apparel Fashion & Apparel store attracts 1.5M visits per year with estimated revenue of $277.6K - $601.4K/mo. It offers 2.0K products at an average price of A$323.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 44%, organic 24%, direct 16%, social 4%.
Product pricing: Average price of A$323 (range: A$21 – A$1,500) — ≈ $213 USD. Positioned in the premium segment.
Ad spend: Estimated $55/mo in paid search ($660/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: AU (98%), US (1%), NZ (0%).
Best-selling product: Cabeau Evolution S3 Pillow (A$64.99). Other top sellers include BLUNT Metro Umbrella, Tent Awning Poles, Discovery 6 Blackout.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $49M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Gift Card
A$21.24≈ $14
#2Cabeau Evolution S3 Pillow
A$64.99≈ $43
#3BLUNT Metro Umbrella
A$99≈ $65
#4Tent Awning Poles
A$39.99≈ $26
#5Discovery 6 Blackout
A$1,199.99≈ $792
#6Possum Merino Fingerless Glove - Lothlorian Knitwear
A$29.99≈ $20
#7Dwights Canvas Waterproofing 5L
A$119.99≈ $79
#8Enterprise 2 Blackout Inflatable Air Tent
A$1,499.99≈ $990
#9Discovery 4FEV Blackout
A$799.99≈ $528
#10Mens Rab Microlight Alpine Jacket
A$259.99≈ $172
≈ $213 USD
Range: A$21 - A$1,500
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$55
Google Ads estimate
Yearly Ad Budget
$660
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| gaiters for hikingEasy | 630 | $0.70 | $84 |
| hiking store phoenixEasy | 40 | - | - |
| rab australia | 14 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
OmnisendSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About Dwights
Is Dwights a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Dwights is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Dwights safe to buy from? Is it a scam?
We don't have Trustpilot review data for Dwights. However, our EcomScout rating is S (61/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Dwights's EcomScout rating and what does it mean?
Dwights has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Dwights generate?
Dwights receives approximately 1.5M visits per year with estimated monthly revenue of $277.6K - $601.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Dwights use?
We detected 8 Shopify apps on Dwights, including Shop, Buy Button channel, Also Bought and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Dwights. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.