Back to Stores
ecoya.co.nz homepage screenshot

ecoya.co.nz

ecoya.co.nz
32/100
EcomScout

ecoya.co.nz receives an EcomScout Rating of B (32/100), ranking #33,503 out of 146,080 Shopify stores we track. This Gifts & Novelties Retail store attracts 216.9K visits per year with estimated revenue of $4.9K - $11.3K/mo. It offers 168 products at an average price of $40.

Store descriptionFounded and nurtured in Botany Bay Australia, designed in New Zealand and handcrafted in Australia.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.9K - $11.3K/mo
Est. Traffic/mo
18.1K
Products
168
Top Market
NZ (89%)
Top Channel
N/A
Est. Ad Spend/mo
$12

Store Intelligence Summary

Product pricing: Average price of $40 (range: $20 – $60). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $12/mo in paid search ($144/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: NZ (89%), IN (11%).

Best-selling product: Plug-In Diffuser ($59.95). Other top sellers include Plug-In Diffuser Fragrance Flask: French Pear, Car Diffuser, Lavender & Chamomile Laundry Dryer Ball Set.

How is the EcomScout Rating calculated? The B grade (32/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$12.3M/mo
Total Stores
3,422
Avg Revenue
$4K/mo
Top 10% Threshold
$68K/mo

Competition Breakdown

26%
42%
20%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $12M/month across 3,422 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $68K+/month
  • This store outperforms 95% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 242 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.8%
Pages/Visit
4.9
Avg. Time on Site
43s
Avg. Product Price
$40

Range: $20 - $60

Rating Breakdown

Business Quality75/100
Traffic Growth45/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Marketing & Ad Spend

Monthly Ad Spend

$12

Google Ads estimate

Yearly Ad Budget

$144

Projected annually

Top Countries

🇳🇿New Zealand
88.9%
🇮🇳India
11.1%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

ecoyaecoya nzechoyaecoya nz locationsdryer balls

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

Gorgias

Reviews

Yotpo Reviews & UGCYotpo

CDN

AWS CloudFront

Payment

Shopify Payments

Frequently Asked Questions About ecoya.co.nz

Is ecoya.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ecoya.co.nz is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is ecoya.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for ecoya.co.nz. However, our EcomScout rating is B (32/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is ecoya.co.nz's EcomScout rating and what does it mean?

ecoya.co.nz has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does ecoya.co.nz generate?

ecoya.co.nz receives approximately 216.9K visits per year with estimated monthly revenue of $4.9K - $11.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ecoya.co.nz use?

We detected 2 Shopify apps on ecoya.co.nz, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "V2.10.04.26 EWM 10/04 [Pre-Athos]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ecoya.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ecoya.co.nz Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: B

Last updated: