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EDIE

edie.dk
S
65/100
EcomScout

EDIE receives an EcomScout Rating of S (65/100), ranking #9,402 out of 1,199,985 Shopify stores we track. This Clothing Fashion & Apparel store attracts 161.6K visits per year with estimated revenue of $9.9K - $21.5K/mo. It offers 1.2K products at an average price of DKK 348.

Analysis by EcomScout Research Team · How we calculate ratings

ClothingFashion & ApparelDresses, Tops, Bottoms, Accessories
Est. Revenue/mo
$9.9K - $21.5K/mo
Est. Traffic/mo
13.5K
Products
1.2K
Top Market
DK (97%)
Top Channel
N/A
Trustpilot
5.0/5 (3,495)

Store Intelligence Summary

Product pricing: Average price of DKK 348 (range: DKK 100 – DKK 600) — ≈ $52 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 5.0/5 based on 3,495 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (97%), IN (3%).

Best-selling product: MbyM Balami-M Dress Mid Blue Vintage (DKK 600). Other top sellers include MbyM Mira-M Dress Leopard Mist, MbyM Sika SL-M Calypso Coral, GAVEKORT.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$25.9M/mo
Total Stores
19,840
Avg Revenue
$1K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

46%
34%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Clothing market generates $26M/month across 19,840 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •80% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Clothing stores earn $27K+/month
  • •This store outperforms 95% of Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •783 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Clothing

Shop97%Block55%Pre-Order27%Klaviyo: Email Marketing & SMS23%

Best Selling Products

MbyM Balami-M Dress Mid Blue Vintage#1

MbyM Balami-M Dress Mid Blue Vintage

DKK 600≈ $90

MbyM Mira-M Dress Leopard Mist#2

MbyM Mira-M Dress Leopard Mist

DKK 450≈ $68

MbyM Sika SL-M Calypso Coral#3

MbyM Sika SL-M Calypso Coral

DKK 250≈ $38

GAVEKORT#4

GAVEKORT

DKK 100≈ $15

Sofie Schnoor Elinsw Sweatshirt Camel#5

Sofie Schnoor Elinsw Sweatshirt Camel

DKK 425≈ $64

Saint Tropez MilaSZ Polo SS Dress Chocolate Plum#6

Saint Tropez MilaSZ Polo SS Dress Chocolate Plum

DKK 300≈ $45

Soaked SLMalika Midi Skirt Broken White#7

Soaked SLMalika Midi Skirt Broken White

DKK 400≈ $60

Soaked SLHelle Aline Skirt Morel#8

Soaked SLHelle Aline Skirt Morel

DKK 300≈ $45

Soaked SLAlura top black#9

Soaked SLAlura top black

DKK 300≈ $45

Soaked SLAlura top Morel#10

Soaked SLAlura top Morel

DKK 300≈ $45

Analyzing...
Bounce Rate
55.7%
Pages/Visit
3.7
Avg. Time on Site
1m 16s
Avg. Product Price
DKK 348

≈ $52 USD

Range: DKK 100 - DKK 600

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

5.0

3,495 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
96.9%
🇮🇳India
3.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

Trustpilot3.5Klaviyo: Email Marketing & SMSAlso Bought4.7WishlistBlock

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Trending Products to Sell

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About EDIE

Is EDIE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, EDIE is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is EDIE safe to buy from? Is it a scam?

EDIE has a Trustpilot rating of 5.0/5 based on 3,495 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).

What is EDIE's EcomScout rating and what does it mean?

EDIE has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does EDIE generate?

EDIE receives approximately 161.6K visits per year with estimated monthly revenue of $9.9K - $21.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does EDIE use?

We detected 5 Shopify apps on EDIE, including Trustpilot, Klaviyo: Email Marketing & SMS, Also Bought and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against EDIE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

EDIE Shopify store analysis • Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: August 13, 2026

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