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edwardsandco.com.au

edwardsandco.com.au
A
51/100
EcomScout

edwardsandco.com.au receives an EcomScout Rating of A (51/100), ranking #47,105 out of 1,196,152 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 127.4K visits per year with estimated revenue of $9.8K - $19.1K/mo. It offers 233 products at an average price of A$65.

Analysis by EcomScout Research Team · How we calculate ratings

HaircareBeauty & Personal CareHair Treatments
Est. Revenue/mo
$9.8K - $19.1K/mo
Est. Traffic/mo
10.6K
Products
233
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
3.1/5 (3)

Store Intelligence Summary

Product pricing: Average price of A$65 (range: A$45 – A$105) — ≈ $43 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.1/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (100%).

Best-selling product: VIRTUE Recovery Conditioner 200ml (A$63). Other top sellers include VIRTUE Recovery Shampoo 240ml, VIRTUE Healing Oil 50ml, Christophe Robin Shade Variation Care - Baby Blond 250ml.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Haircare Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$8.7M/mo
Total Stores
1,043
Avg Revenue
$8K/mo
Top 10% Threshold
$140K/mo

Competition Breakdown

18%
35%
23%
8%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Haircare market generates $9M/month across 1,043 stores
  • •15% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Haircare stores earn $140K+/month
  • •This store outperforms 94% of Haircare competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •155 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Haircare

Advanced Predictive Search34%Shop29%Klaviyo Reviews28%Block26%

Best Selling Products

VIRTUE Recovery Conditioner 200ml#1

VIRTUE Recovery Conditioner 200ml

A$63≈ $42

VIRTUE Recovery Shampoo 240ml#2

VIRTUE Recovery Shampoo 240ml

A$63≈ $42

VIRTUE Healing Oil 50ml#3

VIRTUE Healing Oil 50ml

A$66≈ $44

Christophe Robin Shade Variation Care - Baby Blond 250ml#4

Christophe Robin Shade Variation Care - Baby Blond 250ml

A$67≈ $44

VIRTUE Full Shampoo 240ml#5

VIRTUE Full Shampoo 240ml

A$63≈ $42

VIRTUE Smooth Conditioner 200ml#6

VIRTUE Smooth Conditioner 200ml

A$63≈ $42

Restorative Treatment Mask 150ml#7

Restorative Treatment Mask 150ml

A$105≈ $69

VIRTUE Smooth Shampoo 240ml#8

VIRTUE Smooth Shampoo 240ml

A$63≈ $42

VIRTUE Full Conditioner 200ml#9

VIRTUE Full Conditioner 200ml

A$63≈ $42

VIRTUE Curl Defining Whip 156g#10

VIRTUE Curl Defining Whip 156g

A$59≈ $39

Analyzing...
Bounce Rate
72.1%
Pages/Visit
1.2
Avg. Time on Site
6s
Avg. Product Price
A$65

≈ $43 USD

Range: A$45 - A$105

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance48/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.1

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

Pre-Order0ShopAlso Bought4.7Mailchimp4.8Edwards and co kippax street surry hills 99 103 kippax street pdgaugym-containerBlock

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Trending Haircare Products

Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
See all trending Haircare products

Monitor this store daily.

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Frequently Asked Questions About edwardsandco.com.au

Is edwardsandco.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, edwardsandco.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is edwardsandco.com.au safe to buy from? Is it a scam?

edwardsandco.com.au has a Trustpilot rating of 3.1/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (51/100).

What is edwardsandco.com.au's EcomScout rating and what does it mean?

edwardsandco.com.au has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does edwardsandco.com.au generate?

edwardsandco.com.au receives approximately 127.4K visits per year with estimated monthly revenue of $9.8K - $19.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does edwardsandco.com.au use?

We detected 7 Shopify apps on edwardsandco.com.au, including Pre-Order, Shop, Also Bought and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Haircare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against edwardsandco.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

edwardsandco.com.au Shopify store analysis • Haircare • Beauty & Personal Care • Unlikely Dropshipper • Rating: A

Last updated: August 7, 2026

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