Eiderdown
eiderdown.co.nzEiderdown receives an EcomScout Rating of S (64/100), ranking #10,830 out of 1,193,064 Shopify stores we track. This Bedding Home & Garden store attracts 100.5K visits per year with estimated revenue of $19.5K - $42.9K/mo. It offers 102 products at an average price of NZ$391.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of NZ$391 (range: NZ$30 – NZ$1,200) — ≈ $238 USD. Positioned in the premium segment.
Ad spend: Estimated $572/mo in paid search ($6.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.9/5 based on 854 reviews. Excellent reputation — customers rate this store highly.
Top markets: NZ (100%).
Best-selling product: 100% Cotton Mattress Protector - Made in NZ (NZ$229.99). Other top sellers include 100% Cotton Pillowcases - Standard - Made in NZ, 100% Cotton Pillowcases - Lodge - Made in NZ, 100% Cotton Pillowcases - Euro - Made in NZ.
Bedding Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Bedding market generates $7M/month across 931 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Bedding stores earn $103K+/month
- •This store outperforms 92% of Bedding competitors
- •Low average order value ($0) — consider bundling or upsells
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Bedding
Best Selling Products
#1100% Cotton Mattress Protector - Made in NZ
NZ$229.99≈ $140
#2100% Cotton Pillowcases - Standard - Made in NZ
NZ$119.99≈ $73
#3100% Cotton Pillowcases - Lodge - Made in NZ
NZ$149.99≈ $91
#4100% Cotton Pillowcases - Euro - Made in NZ
NZ$99.99≈ $61
#5Goose Down Blanket - Cornflower
NZ$258≈ $157
#6Hungarian Duck Down Four Seasons Duvet - Made in NZ
NZ$570≈ $348
#7Alpaca Four Seasons Duvet - Made in NZ
NZ$378≈ $231
#8Wool Four Seasons Machine Washable Duvet - Made in NZ
NZ$619.99≈ $378
#9Wool 500gsm Winter Weight Machine Washable Duvet - Made in NZ
NZ$409.99≈ $250
#1090% Hungarian Goose Down Pillow - Made in NZ
NZ$539.99≈ $329
≈ $238 USD
Range: NZ$30 - NZ$1,200
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$572
Google Ads estimate
Yearly Ad Budget
$7K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| duvet | 76K | $1.42 | $31.2K |
| down pillows | 4K | $2.40 | $13.7K |
| down comforters | 1K | $1.85 | $11.2K |
| goose down pillowsEasy | 1K | $2.10 | $573 |
| down duvetEasy | 840 | $2.19 | $1.5K |
Trustpilot Rating
854 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (12)
Trustpilot3.5Stamped.io Product Reviews
Pre-Order0ReCharge SubscriptionsZipify PagesOneClick Upsell
Back in Stock4.9BlockCountdown TimerProduct BadgesSimilar Stores
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Frequently Asked Questions About Eiderdown
Is Eiderdown a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Eiderdown is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Eiderdown safe to buy from? Is it a scam?
Eiderdown has a Trustpilot rating of 4.9/5 based on 854 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).
What is Eiderdown's EcomScout rating and what does it mean?
Eiderdown has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Eiderdown generate?
Eiderdown receives approximately 100.5K visits per year with estimated monthly revenue of $19.5K - $42.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Eiderdown use?
We detected 12 Shopify apps on Eiderdown, including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Bedding store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Eiderdown. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.