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38/100
EcomScout

EKO receives an EcomScout Rating of B (38/100), ranking #44,100 out of 416,208 Shopify stores we track. This Aromatherapy & Incense Beauty & Personal Care store attracts 26.4K visits per year with estimated revenue of $767 - $1.5K/mo. It offers 1.1K products at an average price of $6.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$767 - $1.5K/mo
Est. Traffic/mo
2.2K
Products
1.1K
Top Market
NZ (100%)
Top Channel
N/A
Trustpilot
2.7/5 (18)

Store Intelligence Summary

Product pricing: Average price of $6 (range: $4 – $15). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.7/5 based on 18 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (100%).

Best-selling product: White Sage Organic Incense ($4.25). Other top sellers include Sandalwood Organic Incense, Arabian Oudh Organic Incense, Frankincense Organic Incense.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Aromatherapy & Incense Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$10K/mo
Total Stores
3
Avg Revenue
$3K/mo
Top 10% Threshold
$126K/mo

Competition Breakdown

67%
33%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Aromatherapy & Incense market generates $0M/month across 3 stores
  • 33% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Aromatherapy & Incense stores earn $126K+/month
  • This store outperforms 97% of Aromatherapy & Incense competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
32.2%
Pages/Visit
2.8
Avg. Time on Site
1m 15s
Avg. Product Price
$6

Range: $4 - $15

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot40/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.7

18 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About EKO

Is EKO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, EKO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is EKO safe to buy from? Is it a scam?

EKO has a Trustpilot rating of 2.7/5 based on 18 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (38/100).

What is EKO's EcomScout rating and what does it mean?

EKO has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does EKO generate?

EKO receives approximately 26.4K visits per year with estimated monthly revenue of $767 - $1.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does EKO use?

We detected 6 Shopify apps on EKO, including Shop, Stamped.io Product Reviews, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Aromatherapy & Incense store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against EKO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Aromatherapy & Incense store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

EKO Shopify store analysis • Aromatherapy & IncenseBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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