elleandriley.com
elleandriley.comelleandriley.com receives an EcomScout Rating of B+ (40/100), ranking #55,649 out of 628,239 Shopify stores we track. This Accessories Retail store attracts 119.7K visits per year with estimated revenue of $17.8K - $41.6K/mo. It offers 261 products at an average price of NZ$548.
Store descriptionShop 100% A-grade cashmere sweaters, cardigans, and accessories for women and men. Incredibly soft, naturally warm, made to last. Free express shipping in Australia and New Zealand.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of NZ$548 (range: NZ$10 – NZ$1,400) — ≈ $334 USD. Positioned in the premium segment.
Ad spend: Estimated $1.5K/mo in paid search ($17.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: NG (33%), NZ (32%), US (21%).
Best-selling product: Mens Essential Cashmere Quarter Zip Sweater - Grey Melange/Cream (NZ$790). Other top sellers include Essential Cashmere V Cardigan - Birch, Cashmere Triangle Scarf - Birch, Cashmere Triangle Scarf - Cacao.
Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Accessories market generates $17M/month across 10,083 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •88% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Accessories stores earn $11K+/month
- •This store outperforms 86% of Accessories competitors
- •Belts shows highest opportunity with $2,360 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •135 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Accessories
Best Selling Products
#1Mens Essential Cashmere Quarter Zip Sweater - Grey Melange/Cream
NZ$790≈ $482
#2Essential Cashmere V Cardigan - Birch
NZ$690≈ $421
#3Cashmere Triangle Scarf - Birch
NZ$260≈ $159
#4Cashmere Triangle Scarf - Cacao
NZ$260≈ $159
#5Cashmere Travel Wrap - White
NZ$650≈ $397
#6Cashmere Travel Wrap - Brown Melange
NZ$650≈ $397
#7Cashmere Travel Wrap - Sky Melange
NZ$650≈ $397
#8Cashmere Sweater Scarf - Birch
NZ$300≈ $183
#9Cashmere Sweater Scarf - White
NZ$300≈ $183
#10Cashmere Scrunchie - Burgundy
NZ$30≈ $18
≈ $334 USD
Range: NZ$10 - NZ$1,400
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$17K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| cashmereEasy | 41K | $0.39 | $8 |
| naked cashmere | 26K | - | - |
| ellie and rileyEasy | 780 | - | - |
| circoloEasy | 660 | $1.18 | $34 |
| mongolian cashmereEasy | 440 | $0.68 | $9 |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Productify Groups0
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsEmail Marketing
Analytics
Google AnalyticsJavaScript
Similar Stores
View all →Trending Accessories Products
Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt
Frequently Asked Questions About elleandriley.com
Is elleandriley.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, elleandriley.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is elleandriley.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for elleandriley.com. However, our EcomScout rating is B+ (40/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is elleandriley.com's EcomScout rating and what does it mean?
elleandriley.com has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does elleandriley.com generate?
elleandriley.com receives approximately 119.7K visits per year with estimated monthly revenue of $17.8K - $41.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does elleandriley.com use?
We detected 2 Shopify apps on elleandriley.com, including Productify Groups, Klaviyo Reviews. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against elleandriley.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.