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embella.com.au

embella.com.au
B+
49/100
EcomScout

embella.com.au receives an EcomScout Rating of B+ (49/100), ranking #58,167 out of 1,196,152 Shopify stores we track. This Apparel Fashion & Apparel store attracts 240.0K visits per year with estimated revenue of $32.7K - $70.8K/mo. It offers 874 products at an average price of A$117.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelFashion & ApparelClothing
Est. Revenue/mo
$32.7K - $70.8K/mo
Est. Traffic/mo
20.0K
Products
874
Top Market
AU (79%)
Top Channel
social (39%)

Store Intelligence Summary

Traffic breakdown: social 39%, direct 30%, organic 15%, paid 5%.

Product pricing: Average price of A$117 (range: A$5 – A$365) — ≈ $77 USD. Mid-range pricing strategy.

00

Top markets: AU (79%), US (8%), PK (7%).

Best-selling product: The Islander Turquoise Anklet (A$175). Other top sellers include The Islander Turquoise Wrap, New Moon Rising Wrap, Changing Tides Toe Ring.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.3M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $50M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 84% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop85%Block55%Pre-Order27%Judge.me Product Reviews26%

Best Selling Products

The Islander Turquoise Anklet#1

The Islander Turquoise Anklet

A$175≈ $116

The Islander Turquoise Wrap#2

The Islander Turquoise Wrap

A$325≈ $215

New Moon Rising Wrap#3

New Moon Rising Wrap

A$365≈ $241

Changing Tides Toe Ring#4

Changing Tides Toe Ring

A$39≈ $26

Goddess Wrap Ring#5

Goddess Wrap Ring

A$65≈ $43

Gift Box#6

Gift Box

A$5≈ $3.30

Wave Ring#7

Wave Ring

A$45≈ $30

Colours of the Sea Ring#8

Colours of the Sea Ring

A$65≈ $43

The Islander Turquoise Bracelet#9

The Islander Turquoise Bracelet

A$165≈ $109

Girl of the Ocean Ring#10

Girl of the Ocean Ring

A$125≈ $83

Analyzing...
Bounce Rate
38.6%
Pages/Visit
3.6
Avg. Time on Site
1m 1s
Avg. Product Price
A$117

≈ $77 USD

Range: A$5 - A$365

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance60/100
Marketing Efficiency7/100

Traffic Sources

social38.8%
direct30.0%
organic14.7%
paid5.3%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
79.2%
🇺🇸United States
7.9%
🇵🇰Pakistan
7.1%
🇮🇳India
5.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

ShopMailchimp4.8Klaviyo: Email Marketing & SMSForm Builder4.8Back in Stock4.9Buy Button channel3.9Pre-Order0BlockSection Store: Theme Sections

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Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

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OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

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JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

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$5.63+15%
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Frequently Asked Questions About embella.com.au

Is embella.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, embella.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is embella.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for embella.com.au. However, our EcomScout rating is B+ (49/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is embella.com.au's EcomScout rating and what does it mean?

embella.com.au has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does embella.com.au generate?

embella.com.au receives approximately 240.0K visits per year with estimated monthly revenue of $32.7K - $70.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does embella.com.au use?

We detected 9 Shopify apps on embella.com.au, including Shop, Mailchimp, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against embella.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

embella.com.au Shopify store analysis • Apparel • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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