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HomeBreadcrumb separatorStoresBreadcrumb separatorEmma Mellor Handmade Rugs
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Emma Mellor Handmade Rugs

emmamellorhandmaderugs.com
A+
56/100
EcomScout

Emma Mellor Handmade Rugs receives an EcomScout Rating of A+ (56/100), ranking #29,254 out of 1,192,792 Shopify stores we track. This Rugs Home & Garden store attracts 62.6K visits per year with estimated revenue of $38.7K - $85.2K/mo. It offers 266 products at an average price of £2,723.

Analysis by EcomScout Research Team · How we calculate ratings

RugsHome & GardenRugs & Carpets
Est. Revenue/mo
$38.7K - $85.2K/mo
Est. Traffic/mo
5.2K
Products
266
Top Market
GB (54%)
Top Channel
N/A
Trustpilot
4.1/5 (5)

Store Intelligence Summary

Product pricing: Average price of £2,723 (range: £295 – £10,195) — ≈ $3,458 USD. Positioned in the premium segment.

Ad spend: Estimated $335/mo in paid search ($4.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 5 reviews. Good standing with customers.

Top markets: GB (54%), US (46%), TR (1%).

Best-selling product: SUZANI RUNNER - TULIP - 183cm x 63cm (6' x 2'1) (£395). Other top sellers include SUZANI - LADY BIRD - 211cm x 152cm (6'10 x 5'), RAYNA SCANDINAVIAN KILIM - 305cm x 245cm (10' x 8'), SCANDINAVIAN GRETEL KILIM - 300cm x 245cm (9'10 x 8').

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Rugs Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.7M/mo
Total Stores
426
Avg Revenue
$11K/mo
Top 10% Threshold
$87K/mo

Competition Breakdown

21%
27%
34%
9%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Rugs market generates $5M/month across 426 stores
  • •9% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Rugs stores earn $87K+/month
  • •This store outperforms 87% of Rugs competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Rugs

Shop85%Block71%Pre-Order36%Klaviyo: Email Marketing & SMS34%

Best Selling Products

SUZANI RUNNER - TULIP  - 183cm x 63cm (6' x 2'1)#1

SUZANI RUNNER - TULIP - 183cm x 63cm (6' x 2'1)

£395≈ $502

SUZANI - LADY BIRD  - 211cm x 152cm (6'10 x 5')#2

SUZANI - LADY BIRD - 211cm x 152cm (6'10 x 5')

£395≈ $502

RAYNA SCANDINAVIAN KILIM - 305cm x 245cm (10' x 8')#3

RAYNA SCANDINAVIAN KILIM - 305cm x 245cm (10' x 8')

£1,295≈ $1,645

SCANDINAVIAN GRETEL KILIM - 300cm x 245cm (9'10 x 8')#4

SCANDINAVIAN GRETEL KILIM - 300cm x 245cm (9'10 x 8')

£1,295≈ $1,645

RAYNA KILIM - 305cm x 245cm (10' x 8')#5

RAYNA KILIM - 305cm x 245cm (10' x 8')

£1,295≈ $1,645

KARAKUL RUNNER - 311cm x 80cm (10'4 x 2'8)#6

KARAKUL RUNNER - 311cm x 80cm (10'4 x 2'8)

£1,200≈ $1,524

SUZANI KNOTTED RUNNER - 310cm x 78cm (10'4 x 2'7)#7

SUZANI KNOTTED RUNNER - 310cm x 78cm (10'4 x 2'7)

£995≈ $1,264

INGABORG KILIM RUG - 245cm x 80cm (8'1 x 2'7)#8

INGABORG KILIM RUG - 245cm x 80cm (8'1 x 2'7)

£295≈ $375

INGABORG KILIM RUNNER - 322cm x 71cm (10'7 x 2'3)#9

INGABORG KILIM RUNNER - 322cm x 71cm (10'7 x 2'3)

£295≈ $375

CHEQUERBOARDER KILIM - 240cm x 170cm (7'11 x 5'7)#10

CHEQUERBOARDER KILIM - 240cm x 170cm (7'11 x 5'7)

£495≈ $629

Analyzing...
Bounce Rate
69.5%
Pages/Visit
1.8
Avg. Time on Site
37s
Avg. Product Price
£2,723

≈ $3,458 USD

Range: £295 - £10,195

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Traffic Growth60/100
Revenue Performance55/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$335

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
runner rugs7K$1.69$5.2K
white rugEasy3K$0.31$15
contemporary persian rugsEasy55$2.34$25
luke irwinEasy44--
moroccan rugs londonEasy12--

Trustpilot Rating

4.1

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
53.7%
🇺🇸United States
45.5%
🇹🇷Turkey
0.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Shop

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Emma Mellor Handmade Rugs

Is Emma Mellor Handmade Rugs a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Emma Mellor Handmade Rugs is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Emma Mellor Handmade Rugs safe to buy from? Is it a scam?

Emma Mellor Handmade Rugs has a Trustpilot rating of 4.1/5 based on 5 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (56/100).

What is Emma Mellor Handmade Rugs's EcomScout rating and what does it mean?

Emma Mellor Handmade Rugs has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Emma Mellor Handmade Rugs generate?

Emma Mellor Handmade Rugs receives approximately 62.6K visits per year with estimated monthly revenue of $38.7K - $85.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Emma Mellor Handmade Rugs use?

We detected 1 Shopify apps on Emma Mellor Handmade Rugs, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Rugs store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Emma Mellor Handmade Rugs. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Emma Mellor Handmade Rugs Shopify store analysis • Rugs • Home & Garden • Unlikely Dropshipper • Rating: A+

Last updated: August 11, 2026

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