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Emmemama

emmemama.com
60/100
EcomScout

Emmemama receives an EcomScout Rating of S (60/100), ranking #7,279 out of 481,835 Shopify stores we track. This Maternity Clothing Fashion & Apparel store attracts 435.6K visits per year with estimated revenue of $49.2K - $106.6K/mo. It offers 60 products at an average price of $90.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$49.2K - $106.6K/mo
Est. Traffic/mo
36.3K
Products
60
Top Market
US (97%)
Top Channel
direct (25%)
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Traffic breakdown: direct 25%.

Product pricing: Average price of $90 (range: $29 – $167). Mid-range pricing strategy.

Ad spend: Estimated $1.5K/mo in paid search ($18.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (97%), CA (2%), AU (1%).

Best-selling product: Button Down Top in Cotton Gauze ($67). Other top sellers include Oversized Cotton/Linen Button Down Shirt, Smocked Shorts in Linen, Smocked Shorts in Cotton/Linen.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Maternity Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$113K/mo
Total Stores
13
Avg Revenue
$9K/mo
Top 10% Threshold
$124K/mo

Competition Breakdown

23%
31%
8%
8%
31%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Maternity Clothing market generates $0M/month across 13 stores
  • 31% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Maternity Clothing stores earn $124K+/month
  • This store outperforms 93% of Maternity Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
31.0%
Pages/Visit
6.5
Avg. Time on Site
3m 29s
Avg. Product Price
$90

Range: $29 - $167

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance58/100
Marketing Efficiency49/100
Trustpilot45/100

Traffic Sources

direct24.7%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$18K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
maternity clothes27K$1.65$74.9K
maternity19K$1.21$35.1K
maternity pants4K$1.32$7.8K
pregnancy jeansEasy660$3.83$177
pregnancy pantsEasy630$0.46$43

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
97.2%
🇨🇦Canada
1.6%
🇦🇺Australia
1.2%

Analysis

Strengths

  • High business quality and trust indicators

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Emmemama

Is Emmemama a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Emmemama is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Emmemama safe to buy from? Is it a scam?

Emmemama has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is Emmemama's EcomScout rating and what does it mean?

Emmemama has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Emmemama generate?

Emmemama receives approximately 435.6K visits per year with estimated monthly revenue of $49.2K - $106.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Emmemama use?

We detected 7 Shopify apps on Emmemama, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Maternity Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Emmemama. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Maternity Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Emmemama Shopify store analysis • Maternity ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

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